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isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Brand extension"
~subject:"Customer satisfaction"
~subject:"Experiment"
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Brand extension
Customer satisfaction
Experiment
Brand image
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Markenimage
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Consumer behaviour
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Konsumentenverhalten
48
Brand management
46
Markenführung
46
Brand
27
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7
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Branding
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Markentransfer
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Sound symbolism
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Messung
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Packaging
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Persönlichkeitspsychologie
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Sattler, Henrik
2
Bechara, Antoine
1
Castaño, Raquel
1
Chang, Chung-chau
1
Chang, Shin-shin
1
Dens, Nathalie
1
Devezer, Berna
1
Eggers, Fabian
1
Eggers, Felix
1
Farsky, Mario
1
Germann, Frank
1
Ghosh Chowdhury, Tilottama
1
Grewal, Rajdeep
1
Grégoire, Yany
1
Gunasti, Kunter
1
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1
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Kaufmann, Gwen
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Kim, Eunjin
1
Lin, Bo-chi
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Lorth, Carina
1
Love, Edwin
1
Mariadoss, Babu John
1
Pelsmacker, Patrick de
1
Radighieri, Jeffrey P.
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Ratneshwar, Srinivasan
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Reimann, Martin
1
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Ross, William T.
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Schnittka, Oliver
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
54
Journal of retailing and consumer services
40
The journal of brand management : an international journal
32
The journal of product & brand management
30
Journal of travel and tourism marketing
20
Psychology & marketing
19
International journal of hospitality management
18
European journal of marketing : EJM
13
Journal of hospitality marketing & management
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Journal of the Academy of Marketing Science
11
Tourism management : research, policies, practice
11
Asia Pacific journal of marketing and logistics
9
International journal of contemporary hospitality management
9
Journal of strategic marketing
9
Cogent business & management
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of international consumer marketing
8
Global business review
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing
7
Journal of marketing communications
7
Journal of marketing management : MM
7
The IUP journal of brand management : IJBRM
7
Brand management ; Vol. 3
6
Journal of Islamic marketing
6
Journal of destination marketing & management
6
Journal of vacation marketing
6
Services marketing quarterly
6
The journal of services marketing
6
Australasian marketing journal
5
Innovatives Markenmanagement
5
International journal of business excellence
5
International journal of internet marketing and advertising : IJIMA
5
International journal of market research : JMRS ; the journal of the Market Research Society
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of sports marketing & sponsorship
5
International marketing review
5
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ECONIS (ZBW)
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1
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
2
When less is more : consumers prefer brands that donate more in relative versus absolute terms
Keenan, Elizabeth A.
;
Wilson, Anne V.
;
John, Leslie K.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10013184252
Saved in:
3
Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR) : an empirical comparison of predictive validity
Farsky, Mario
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 231-240
Persistent link: https://www.econbiz.de/10011675165
Saved in:
4
Attention to social comparison information and brand avoidance behaviors
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Roesler, Erin
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 259-271
Persistent link: https://www.econbiz.de/10011486496
Saved in:
5
Loyalty as a matter of principle : the influence of standards of judgment on customer loyalty
Love, Edwin
;
Staton, Mark
;
Rotman, Jeff D.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 661-674
Persistent link: https://www.econbiz.de/10011614281
Saved in:
6
How competitor brand names affect within-brand choices
Gunasti, Kunter
;
Devezer, Berna
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 715-727
Persistent link: https://www.econbiz.de/10011614552
Saved in:
7
Product recalls and the moderating role of brand commitment
Germann, Frank
;
Grewal, Rajdeep
;
Ross, William T.
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 179-191
Persistent link: https://www.econbiz.de/10010367211
Saved in:
8
Ingredient branding and feedback effects : the impact of product outcomes, initial parent brand strength asymmetry, and parent brand role
Radighieri, Jeffrey P.
;
Mariadoss, Babu John
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10010367219
Saved in:
9
Novel versus familiar brands : an analysis of neurophysiology, response latency, and choice
Reimann, Martin
;
Castaño, Raquel
;
Zaichkowsky, Judith Lynne
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 745-759
Persistent link: https://www.econbiz.de/10009579972
Saved in:
10
The relative advantages of benefit overlap versus category similarity in brand extension evaluation : the moderating role of self-regulatory focus
Chang, Chung-chau
;
Lin, Bo-chi
;
Chang, Shin-shin
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 391-404
Persistent link: https://www.econbiz.de/10010217764
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