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isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Brand extension"
~subject:"Experiment"
~subject:"Werbewirkung"
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Brand extension
Experiment
Werbewirkung
Brand image
61
Markenimage
61
Consumer behaviour
48
Konsumentenverhalten
48
Brand management
46
Markenführung
46
Brand
27
Markenartikel
27
Advertising effects
14
Beziehungsmarketing
7
Relationship marketing
7
Branding
6
Emotion
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Perception
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Wahrnehmung
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Brand loyalty
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Markentransfer
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Sound symbolism
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Advertising
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Brand name
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Brand personality
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Confidence
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Customer satisfaction
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Kundenzufriedenheit
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Market research
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Marketing management
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Marketingmanagement
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Marktforschung
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Measurement
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Messung
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Packaging
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Perceived fit
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Personality psychology
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Persönlichkeitspsychologie
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Product counterfeiting
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Dens, Nathalie
2
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Bekk, Magdalena
1
Biswas, Abhijit
1
Boeuf, Benjamin
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1
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1
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1
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1
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
71
The journal of product & brand management
46
Journal of marketing communications
37
Psychology & marketing
34
International journal of advertising : the quarterly review of marketing communications
32
The journal of brand management : an international journal
30
Journal of retailing and consumer services
27
International journal of advertising : the review of marketing communications
25
European journal of marketing : EJM
22
Journal of advertising : official publication of the American Academy of Advertising
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of promotion management : JPM
18
Journal of advertising research
17
Journal of promotion management : innovations in planning and applied research
16
International journal of internet marketing and advertising : IJIMA
15
Journal of the Academy of Marketing Science
14
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
12
Marketing : ZFP ; journal of research and management
12
Marketing intelligence & planning
12
SpringerLink / Bücher
12
The journal of consumer marketing
12
Asia Pacific journal of marketing and logistics
11
International journal of hospitality management
11
Journal of international consumer marketing
11
Journal of marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of global marketing
9
Journal of marketing management : MM
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Tourism management : research, policies, practice
9
International journal of sports marketing & sponsorship
8
Journal of marketing research : JMR
8
The IUP journal of brand management : IJBRM
8
International journal of consumer studies
7
Brand management ; Vol. 3
6
Journal of current issues and research in advertising : JCIRA
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
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ECONIS (ZBW)
22
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1
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
2
When less is more : consumers prefer brands that donate more in relative versus absolute terms
Keenan, Elizabeth A.
;
Wilson, Anne V.
;
John, Leslie K.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10013184252
Saved in:
3
Boys do not cry : the negative effects of brand masculinity on brand emotions
Boeuf, Benjamin
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
Saved in:
4
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
5
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
6
Impact of age on brand awareness sets : a turning point in consumers' early 60s
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
;
Mullet, …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10011675161
Saved in:
7
Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR) : an empirical comparison of predictive validity
Farsky, Mario
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 231-240
Persistent link: https://www.econbiz.de/10011675165
Saved in:
8
Do sexy mouthwash ads leave a bad aftertaste? : the interaction of sexual self-schema and brand positioning fit on female-targeted sexual advertising efficacy
Mayer, James Mark
;
Peev, Plamen
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 321-333
Persistent link: https://www.econbiz.de/10011675192
Saved in:
9
What is not beautiful should match : how attractiveness similarity affects consumer responses to advertising
Bekk, Magdalena
;
Spörrle, Matthias
;
Völckner, Franziska
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 509-522
Persistent link: https://www.econbiz.de/10011780833
Saved in:
10
Using sublexical priming to enhance brand name phonetic symbolism effects in young children
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 565-577
Persistent link: https://www.econbiz.de/10011780874
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