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isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Decision under uncertainty"
~subject:"Persönlichkeitspsychologie"
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Decision under uncertainty
Persönlichkeitspsychologie
Consumer behaviour
292
Konsumentenverhalten
292
Brand management
51
Markenführung
51
Brand image
48
Markenimage
48
Advertising effects
40
Werbewirkung
40
Brand
35
Markenartikel
35
Beziehungsmarketing
27
Relationship marketing
27
Emotion
23
Theorie
22
Theory
22
Experiment
20
Advertising
19
Werbung
19
Viral marketing
18
Virales Marketing
18
Cognition
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Kognition
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Market research
16
Marktforschung
16
Internet marketing
15
Online-Marketing
15
Perception
15
Wahrnehmung
15
Customer satisfaction
14
Kundenzufriedenheit
14
Präferenztheorie
14
Theory of preferences
14
Personality psychology
13
Preismanagement
13
Pricing strategy
13
Entscheidung unter Unsicherheit
12
Willingness to pay
12
Zahlungsbereitschaftsanalyse
12
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English
24
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Aguirre-Rodriguez, Alexandra
1
Ariely, Dan
1
Ashworth, Laurence
1
Aspara, Jaakko
1
Bartels, Daniel M.
1
Bearden, William O.
1
Bell, David R.
1
Brown, Drew
1
Bóveda-Lambie, Adriana M.
1
Carmon, Ziv
1
Carrillat, François A.
1
Dholakia, Utpal M.
1
Dinsmore, John
1
Dost, Florian
1
Eisend, Martin
1
Erev, Ido
1
Ghosh Chowdhury, Tilottama
1
Giuliano, Paola
1
Guiltinan, Joseph P.
1
Guo, Xiaoning
1
Haruvy, Ernan
1
Haws, Kelly L.
1
He, Sharlene
1
Hoffmann, Arvid O. I.
1
Jia, Jianmin
1
Jiang, Hongyan
1
Kim, Hye Young
1
Kim, Sahangsoon
1
Krishnamurthy, Parthasarathy
1
Ladik, Daniel M.
1
Lee, Jong-Ho
1
Lee, Sung Won
1
Legoux, Renaud
1
Maier, Erik
1
Manolis, Chris
1
Miniard, Paul W.
1
Mohanty, Praggyan
1
Napal, Anish
1
Nenkov, Gergana Y.
1
Newman, George E.
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Published in...
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
111
Journal of retailing and consumer services
65
Journal of consumer research : JCR ; an interdisciplinary bimonthly
55
Psychology & marketing
54
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
51
Journal of marketing research : JMR
34
International journal of hospitality management
32
Journal of consumer behaviour : an international research review
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of economic psychology : research in economic psychology and behavioral economics
24
International journal of consumer studies
22
European journal of marketing : EJM
21
Asia Pacific journal of marketing and logistics
20
Journal of sport management : the official journal of the North American Society of Sport Management
20
The journal of brand management : an international journal
20
Journal of travel and tourism marketing
19
The journal of product & brand management
19
Journal of fashion marketing and management
18
Sport management review
18
The journal of consumer marketing
17
Tourism management : research, policies, practice
17
Journal of business ethics : JOBE
16
Journal of consumer research : JCR ; an interdisciplinary journal
16
Journal of marketing management : MM
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
The Routledge companion to identity and consumption
15
Young consumers : insight and ideas for responsible marketers
15
Journal of behavioral decision making
14
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
14
International journal of advertising : the review of marketing communications
13
Journal of international consumer marketing
13
Journal of marketing communications
13
Journal of marketing theory and practice
12
Marketing theory
12
Sport marketing quarterly : preferred journal of the Sport Marketing Association
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of retailing
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
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ECONIS (ZBW)
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1
How uncertainty affects information search among consumers : a curvilinear perspective
He, Sharlene
;
Rucker, Derek D.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 415-428
Persistent link: https://www.econbiz.de/10014334028
Saved in:
2
Can power predict consumers' preferences for aesthetic products? : the moderating role of locus of control
Xu, Mengmeng
;
Jiang, Hongyan
;
Tan, Huimin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 575-589
Persistent link: https://www.econbiz.de/10014457866
Saved in:
3
Sad but smiling? : how the combination of happy victim images and sad message appeals increase prosocial behavior
Septianto, Felix
;
Paramita, Widya
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 91-110
Persistent link: https://www.econbiz.de/10012488855
Saved in:
4
Emotion regulation in the marketplace : the role of pleasant brand personalities
Trump, Rebecca K.
;
Newman, Kevin P.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 231-245
Persistent link: https://www.econbiz.de/10012548481
Saved in:
5
Risking the self : the impact of self-esteem on negative word-of-mouth behavior
Philp, Matthew
;
Pyle, Martin A.
;
Ashworth, Laurence
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011820307
Saved in:
6
Using consumer responsibility reminders to reduce cuteness-induced indulgent consumption
Scott, Maura L.
;
Nenkov, Gergana Y.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 323-336
Persistent link: https://www.econbiz.de/10011486548
Saved in:
7
Effects of personalized e-mail messages on privacy risk : moderating roles of control and intimacy
Song, Ji Hee
;
Kim, Hye Young
;
Kim, Sahangsoon
;
Lee, Sung Won
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 89-101
Persistent link: https://www.econbiz.de/10011444027
Saved in:
8
The double benefits of consumer certainty : combining risk and range effects
Maier, Erik
;
Wilken, Robert
;
Dost, Florian
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 473-488
Persistent link: https://www.econbiz.de/10011399088
Saved in:
9
The impact of consumer avatars in Internet retailing on self-congruity with brands
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana M.
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 631-641
Persistent link: https://www.econbiz.de/10011399164
Saved in:
10
Selling losers and keeping winners : how (savings) goal dynamics predict a reversal of the disposition effect
Aspara, Jaakko
;
Hoffmann, Arvid O. I.
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 201-211
Persistent link: https://www.econbiz.de/10011339350
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