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isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Persönlichkeitspsychologie"
~subject:"Preismanagement"
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Persönlichkeitspsychologie
Preismanagement
Consumer behaviour
292
Konsumentenverhalten
292
Brand management
51
Markenführung
51
Brand image
48
Markenimage
48
Advertising effects
40
Werbewirkung
40
Brand
35
Markenartikel
35
Beziehungsmarketing
27
Relationship marketing
27
Emotion
23
Theorie
22
Theory
22
Experiment
20
Advertising
19
Werbung
19
Viral marketing
18
Virales Marketing
18
Cognition
17
Kognition
17
Market research
16
Marktforschung
16
Internet marketing
15
Online-Marketing
15
Perception
15
Wahrnehmung
15
Customer satisfaction
14
Kundenzufriedenheit
14
Präferenztheorie
14
Theory of preferences
14
Personality psychology
13
Pricing strategy
13
Decision under uncertainty
12
Entscheidung unter Unsicherheit
12
Willingness to pay
12
Zahlungsbereitschaftsanalyse
12
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1
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English
26
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Barone, Michael J.
2
Winterich, Karen Page
2
Aguirre-Rodriguez, Alexandra
1
Ashworth, Laurence
1
Aspara, Jaakko
1
Bartels, Daniel M.
1
Bearden, William O.
1
Blanchard, Simon J.
1
Bonatti, Alessandro
1
Brown, Drew
1
Bóveda-Lambie, Adriana M.
1
Coulter, Keith S.
1
Dey, Dipak
1
Dholakia, Utpal M.
1
Dinsmore, John
1
Eisend, Martin
1
Garvey, Aaron M.
1
Ghose, Anindya
1
Giuliano, Paola
1
Goldfarb, Avi
1
Goldstein, Daniel G.
1
Guo, Xiaoning
1
Haws, Kelly L.
1
Heravi, Saeed M.
1
Isojärvi, Jyrki
1
Jiang, Baojun
1
Jiang, Hongyan
1
Johnen, Marius
1
Kaufmann, Katharina
1
Kim, Hye Young
1
Kim, Ju-Young
1
Kim, Sahangsoon
1
Kulow, Katina
1
Lambrecht, Anja
1
Lee, Jong-Ho
1
Lee, Sung Won
1
Li, Xingbo
1
Lyle, Keith B.
1
Manolis, Chris
1
Miniard, Paul W.
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
166
Journal of retailing and consumer services
121
Management science : journal of the Institute for Operations Research and the Management Sciences
72
Journal of revenue and pricing management
71
Journal of consumer research : JCR ; an interdisciplinary bimonthly
65
Psychology & marketing
61
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
53
International journal of hospitality management
51
The journal of product & brand management
50
Journal of retailing
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
European journal of operational research : EJOR
40
International journal of industrial organization
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
European journal of marketing : EJM
33
Operations research
30
Manufacturing & service operations management : M & SOM
29
Journal of marketing
28
Discussion papers / CEPR
27
International journal of production economics
27
Journal of marketing research : JMR
27
The journal of brand management : an international journal
26
International journal of consumer studies
25
Journal of economic psychology : research in economic psychology and behavioral economics
24
Journal of sport management : the official journal of the North American Society of Sport Management
24
Journal of the Academy of Marketing Science
24
The journal of consumer marketing
23
Asia Pacific journal of marketing and logistics
22
Journal of consumer behaviour : an international research review
22
Tourism management : research, policies, practice
22
Information systems research : ISR
21
Journal of marketing management : MM
21
Journal of travel and tourism marketing
21
Journal of fashion marketing and management
20
NBER working paper series
20
International journal of advertising : the review of marketing communications
19
International journal of production research
19
Journal of consumer research : JCR ; an interdisciplinary journal
19
Omega : the international journal of management science
19
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ECONIS (ZBW)
26
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1
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
2
Can power predict consumers' preferences for aesthetic products? : the moderating role of locus of control
Xu, Mengmeng
;
Jiang, Hongyan
;
Tan, Huimin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 575-589
Persistent link: https://www.econbiz.de/10014457866
Saved in:
3
How internal reference prices determine when a price's location will influence consumer judgments
Kulow, Katina
;
Coulter, Keith S.
;
Barone, Michael J.
; …
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 563-575
Persistent link: https://www.econbiz.de/10013454634
Saved in:
4
Emotion regulation in the marketplace : the role of pleasant brand personalities
Trump, Rebecca K.
;
Newman, Kevin P.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 231-245
Persistent link: https://www.econbiz.de/10012548481
Saved in:
5
Sad but smiling? : how the combination of happy victim images and sad message appeals increase prosocial behavior
Septianto, Felix
;
Paramita, Widya
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 91-110
Persistent link: https://www.econbiz.de/10012488855
Saved in:
6
Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
7
Risking the self : the impact of self-esteem on negative word-of-mouth behavior
Philp, Matthew
;
Pyle, Martin A.
;
Ashworth, Laurence
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011820307
Saved in:
8
Turning unplanned overpayment into a status signal : how mentioning the price paid repairs satisfaction
Garvey, Aaron M.
;
Blanchard, Simon J.
;
Winterich, Karen Page
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10011653731
Saved in:
9
The vices and virtues of consumption choices : price promotion and consumer decision making
Yan, Ji
;
Tian, Kun
;
Heravi, Saeed M.
;
Morgan, Peter
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 461-475
Persistent link: https://www.econbiz.de/10011730697
Saved in:
10
Effects of personalized e-mail messages on privacy risk : moderating roles of control and intimacy
Song, Ji Hee
;
Kim, Hye Young
;
Kim, Sahangsoon
;
Lee, Sung Won
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 89-101
Persistent link: https://www.econbiz.de/10011444027
Saved in:
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