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isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Pricing strategy"
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Pricing strategy
Consumer behaviour
292
Konsumentenverhalten
292
Brand management
51
Markenführung
51
Brand image
48
Markenimage
48
Advertising effects
40
Werbewirkung
40
Brand
35
Markenartikel
35
Beziehungsmarketing
27
Relationship marketing
27
Emotion
23
Theorie
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Theory
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Experiment
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Advertising
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Viral marketing
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Virales Marketing
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Cognition
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Market research
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Marktforschung
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Internet marketing
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Online-Marketing
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Perception
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Wahrnehmung
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Customer satisfaction
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Kundenzufriedenheit
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Präferenztheorie
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Theory of preferences
14
Personality psychology
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Persönlichkeitspsychologie
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Preismanagement
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Decision under uncertainty
12
Entscheidung unter Unsicherheit
12
Willingness to pay
12
Zahlungsbereitschaftsanalyse
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Barone, Michael J.
2
Winterich, Karen Page
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Aspara, Jaakko
1
Blanchard, Simon J.
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Bonatti, Alessandro
1
Coulter, Keith S.
1
Dey, Dipak
1
Garvey, Aaron M.
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Ghose, Anindya
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Goldfarb, Avi
1
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Heravi, Saeed M.
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Isojärvi, Jyrki
1
Jiang, Baojun
1
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Kaufmann, Katharina
1
Kim, Ju-Young
1
Kulow, Katina
1
Lambrecht, Anja
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Li, Xingbo
1
Lyle, Keith B.
1
Morgan, Peter
1
Movarrei, Reza
1
Pancras, Joseph
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Ratchford, Mark
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Rühle, Alexander
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Usman, Murat
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Marketing letters : a journal of research in marketing
Journal of revenue and pricing management
70
Management science : journal of the Institute for Operations Research and the Management Sciences
66
Journal of retailing and consumer services
64
Journal of business research : JBR
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
European journal of operational research : EJOR
39
International journal of industrial organization
35
Journal of retailing
33
The journal of product & brand management
31
Operations research
30
Manufacturing & service operations management : M & SOM
28
International journal of production economics
26
Discussion papers / CEPR
23
Journal of marketing
22
Information systems research : ISR
20
International journal of hospitality management
20
International journal of production research
19
Omega : the international journal of management science
18
Discussion paper / Centre for Economic Policy Research
15
Economics letters
15
Journal of the Academy of Marketing Science
15
Production and operations management : an international journal of the Production and Operations Management Society
15
European journal of marketing : EJM
14
NBER Working Paper
14
NBER working paper series
14
CESifo working papers
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Production and operations management : the flagship research journal of the Production and Operations Management Society
13
Applied economics
12
Journal of economics & management strategy : JEMS
12
Transportation research / E : an international journal
12
Working paper / National Bureau of Economic Research, Inc.
12
Discussion paper
11
Discussion paper / Tinbergen Institute
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of marketing research : JMR
11
Marketing science
11
Psychology & marketing
11
Electronic commerce research
10
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1
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
2
How internal reference prices determine when a price's location will influence consumer judgments
Kulow, Katina
;
Coulter, Keith S.
;
Barone, Michael J.
; …
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 563-575
Persistent link: https://www.econbiz.de/10013454634
Saved in:
3
Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
4
The vices and virtues of consumption choices : price promotion and consumer decision making
Yan, Ji
;
Tian, Kun
;
Heravi, Saeed M.
;
Morgan, Peter
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 461-475
Persistent link: https://www.econbiz.de/10011730697
Saved in:
5
Turning unplanned overpayment into a status signal : how mentioning the price paid repairs satisfaction
Garvey, Aaron M.
;
Blanchard, Simon J.
;
Winterich, Karen Page
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10011653731
Saved in:
6
Price discrimination through multi-level loyalty programs
Sayman, Serdar
;
Usman, Murat
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 687-697
Persistent link: https://www.econbiz.de/10011614538
Saved in:
7
Investigating the impact of customer stochasticity on firm price discrimination strategies using a new Bayesian mixture scale heterogeneity model
Pancras, Joseph
;
Wang, Xia
;
Dey, Dipak
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 537-552
Persistent link: https://www.econbiz.de/10011537280
Saved in:
8
Pricing and persuasive advertising in a differentiated market
Jiang, Baojun
;
Srinivasan, Kannan
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 579-588
Persistent link: https://www.econbiz.de/10011537284
Saved in:
9
When deal depth doesn't matter : how handedness consistency influences consumer response to horizontal versus vertical price comparisons
Barone, Michael J.
;
Lyle, Keith B.
;
Winterich, Karen Page
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 213-223
Persistent link: https://www.econbiz.de/10011339348
Saved in:
10
The impact of buyer-seller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism
Kim, Ju-Young
;
Kaufmann, Katharina
;
Stegemann, Manuel
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 409-423
Persistent link: https://www.econbiz.de/10010439152
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