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isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
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Advertising effects
196
Werbewirkung
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Advertising
109
Werbung
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Consumer behaviour
87
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Internet marketing
84
Online-Marketing
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Tucker, Catherine
9
Sayedi, Amin
5
Chan, Kara
4
Goldfarb, Avi
4
Ng, Yu Leung
4
Schweidel, David A.
4
Wilbur, Kenneth C.
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Carrillat, François A.
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Dahlén, Micael
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Fossen, Beth L.
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Jerath, Kinshuk
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Rutz, Oliver J.
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Ghose, Anindya
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Hartmann, Wesley R.
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Johnson, Garrett A.
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Krishnamurthi, Lakshman
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Lu, Shijie
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Luo, Xueming
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Opree, Suzanna J.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
European journal of marketing : EJM
Young consumers : insight and ideas for responsible marketers
Journal of advertising research
263
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
214
Journal of business research : JBR
201
Journal of marketing communications
188
International journal of advertising : the review of marketing communications
184
Psychology & marketing
122
Journal of promotion management : JPM
116
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Health marketing quarterly
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
SpringerLink / Bücher
49
The journal of product & brand management
38
Journal of current issues and research in advertising
37
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
The journal of brand management : an international journal
29
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
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ECONIS (ZBW)
196
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1
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
2
Using marketing frameworks to predict the effects of e-cigarette commercials on youth
Pike, James Russell
;
Miller, Stephen
;
Cappelli, Christopher
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 149-164
Persistent link: https://www.econbiz.de/10014302255
Saved in:
3
Generation Z's response to the virtual reality advertising in China
Yu, Bin
;
Fan, Fei
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
3
,
pp. 367-377
Persistent link: https://www.econbiz.de/10014302729
Saved in:
4
Generation Z response toward sponsorship disclosure on Instagram : where do they look? what do they perceive? how do they act?
Rocha, Patrícia Ianelli
;
Lourenção, Marina Toledo de …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 445-467
Persistent link: https://www.econbiz.de/10014302748
Saved in:
5
The changing portrayal of children in Indian advertisements : a comparative study of the three decades
Choudhary, Sharuti
;
Roy, Subhadip
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 570-586
Persistent link: https://www.econbiz.de/10013454855
Saved in:
6
Parents' literacy on mobile advertising aimed at children : a cross-cultural approach
Robayo-Pinzon, Oscar
;
Rojas-Berrio, Sandra
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 255-281
Persistent link: https://www.econbiz.de/10013367880
Saved in:
7
Do pop-up ads in online videogames influence children’s inspired-to behavior?
Abbasi, Amir Zaib
;
Rehman, Umair
;
Ding Hooi Ting
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10013367898
Saved in:
8
Targeted advertising and consumer inference
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 900-922
Persistent link: https://www.econbiz.de/10012668063
Saved in:
9
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
10
Informational and noninformational advertising content
Tsai, Yi-Lin
;
Honka, Elisabeth
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1030-1058
Persistent link: https://www.econbiz.de/10012796138
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