//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Journal of global marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing management"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
86
Marketingmanagement
86
Theorie
19
Theory
19
Consumer behaviour
17
Konsumentenverhalten
17
Advertising
10
USA
10
United States
10
Werbung
10
marketing strategy
10
Brand management
8
Firm performance
8
International marketing
8
Internationales Marketing
8
Markenführung
8
Unternehmenserfolg
8
Advertising effects
7
Werbewirkung
7
Beziehungsmarketing
6
Distribution channel
6
Game theory
6
Relationship marketing
6
Spieltheorie
6
Vertriebsweg
6
Brand image
5
Developing countries
5
Emerging economies
5
Entwicklungsländer
5
India
5
Indien
5
Markenimage
5
Preismanagement
5
Pricing strategy
5
Schwellenländer
5
advertising
5
B-to-B-Marketing
4
Business-to-business marketing
4
China
4
Competition
4
more ...
less ...
Online availability
All
Undetermined
34
Free
1
Type of publication
All
Article
84
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
86
Aufsatz in Zeitschrift
86
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Fallstudie
1
Language
All
English
86
Author
All
Manrai, Ajay K.
3
Esteban-Bravo, Mercedes
2
Evangelista, Felicitas
2
Gardete, Pedro M.
2
Kaynak, Erdener
2
Kumar, V.
2
Neslin, Scott A.
2
Pauwels, Koen
2
Purohit, Devavrat
2
Randrianasolo, Arilova
2
Singh, Ramendra
2
Vidal-Sanz, Jose M.
2
Yildirim, Gökhan
2
Adiwijaya, Karto
1
Ahn, Dae-Yong
1
Al-Hajla, Ali Homaid
1
Albaum, Gerald
1
Allenby, Greg M.
1
Andaleeb, Syed S.
1
Arts, Joep
1
Athaide, Gerard A.
1
Bakir, Aysen
1
Balachander, Subramanian
1
Bandyopadhyay, Chinmoy
1
Bang, Nguyen
1
Bart, Yakov
1
Behl, Abhishek
1
Bendle, Neil T.
1
Betancourt, Roger R.
1
Boddewyn, Jean J.
1
Brooksbank, Roger
1
Butt, Moeen Naseer
1
Caillaud, Bernard
1
Calvo-Porral, Cristina
1
Chen, Yuxin
1
Chintagunta, Pradeep K.
1
Chung, Doug J.
1
Cobbs, Joe
1
Danaher, Brett
1
Darmawan, Ida
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of global marketing
Journal of business research : JBR
320
Industrial marketing management : the international journal for industrial and high-tech firms
243
SpringerLink / Bücher
200
Journal of strategic marketing
183
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Springer eBook Collection / Business and Economics
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Cogent business & management
34
more ...
less ...
Source
All
ECONIS (ZBW)
86
Showing
1
-
10
of
86
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The dark side of brand-based online communities : the role of culture
Behl, Abhishek
;
Jain, Kokil
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 241-244
Persistent link: https://www.econbiz.de/10014390268
Saved in:
2
Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
Saved in:
3
The effect of green marketing strategy on firm’s performance in the context of developing country
Demessie, Girma Tegene
;
Shukla, Amit
- In:
Journal of global marketing
36
(
2023
)
3
,
pp. 193-209
Persistent link: https://www.econbiz.de/10014321505
Saved in:
4
Ethical issues in pharmaceutical marketing : a systematic review and future research agenda
Limbu, Yam B.
;
Huhmann, Bruce A.
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012821769
Saved in:
5
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
6
The effects of market orientation and proactive orientation on the export performance of South African SMEs
Robb, Charles Arthur
;
Stephens, Aaron Rae
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 392-410
Persistent link: https://www.econbiz.de/10012695207
Saved in:
7
Can non-tiered customer loyalty programs be profitable?
Gopalakrishnan, Arun
;
Jiang, Zhenling
;
Nevskaya, Yulia
; …
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 508-526
Persistent link: https://www.econbiz.de/10012594039
Saved in:
8
Employing enviropreneurial marketing strategies to gain legitimacy
Randrianasolo, Arilova
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 131-145
Persistent link: https://www.econbiz.de/10012515207
Saved in:
9
Executive functions of BoP consumers : research propositions, conceptual framework and implications for marketing strategies for BoP markets
Mishra, Ria
;
Singh, Ramendra
;
Jaikumar, Saravana
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 249-269
Persistent link: https://www.econbiz.de/10012650596
Saved in:
10
Employing enviropreneurial marketing strategies to gain legitimacy
Randrianasolo, Arilova
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 131-145
Persistent link: https://www.econbiz.de/10012584506
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->