//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Neurowissenschaften"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Neuroscience
12
Neurowissenschaften
12
Consumer behaviour
7
Konsumentenverhalten
7
Emotion
4
Advertising effects
3
Brand
3
Markenartikel
3
Neuromarketing
3
Werbewirkung
3
Advertising
2
Werbung
2
Biowissenschaften
1
Brand image
1
Brand management
1
Cognition
1
Computerspiel
1
Corporate culture
1
Cultural identity
1
Cultural neuroscience
1
Cultural syndromes
1
Culture
1
Dynamic constructivism
1
Experiment
1
Food packaging
1
Kaufentscheidung
1
Kognition
1
Kultur
1
Kulturelle Identität
1
Lebensmittelverpackung
1
Life sciences
1
Markenführung
1
Markenimage
1
Measurement
1
Mehrsprachigkeit
1
Messung
1
Mexicans
1
Mexikaner
1
Migranten
1
Migrants
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatz im Buch
2
Book section
2
Case study
1
Fallstudie
1
Language
All
English
10
German
2
Author
All
Milosavljevic, Milica
2
Schmitt, Bernd
2
Bagozzi, Richard P.
1
Bakalash, Tomer
1
Bechara, Antoine
1
Bishop, Melissa M.
1
Bradley, Samuel
1
Briley, Donnel
1
Castaño, Raquel
1
Elger, Christian Erich
1
Esch, Franz-Rudolf
1
Gangadharbatla, Harsha
1
Held, Dirk
1
Koch, Christof
1
Li, En
1
Möll, Thorsten
1
Navalpakkam, Vidhya
1
Neuhaus, Carolin
1
Peterson, Mark
1
Plassmann, Hilke
1
Pozharliev, Rumen
1
Ramsøy, Thomas Z.
1
Rangel, Antonio
1
Reimann, Martin
1
Riemer, Hila
1
Scheier, Christian
1
Schmidt, Jennifer
1
Stürmer, Ralf
1
Verbeke, Willem J. M. I.
1
Wise, Wesley
1
Wyer, Robert S.
1
Zaichkowsky, Judith Lynne
1
more ...
less ...
Published in...
All
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
Journal of advertising : official publication of the American Academy of Advertising
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
SpringerLink / Bücher
20
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
14
Journal of advertising research
13
Springer eBook Collection
12
Psychology & marketing
11
Journal of business ethics : JOBE
10
Neuroökonomie : Grundlagen - Methoden - Anwendungen
10
Journal of business research : JBR
9
Journal of marketing research : JMR
8
Organizational research methods : ORM
8
ERIM Ph. D. series research in management / Erasmus Institute of Management
7
Analyzing the strategic role of neuromarketing and consumer neuroscience
6
BestMasters
6
Harvard business review : HBR
6
Journal of management education : a publication of the Organizational Behavior Teaching Society
6
Lecture Notes in Information Systems and Organisation
6
Recherches économiques de Louvain
6
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
6
European research studies
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Journal of management information systems : JMIS
5
Journal of management inquiry
5
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
5
Journal of retailing and consumer services
5
Handbook of research methodologies and design in neuroentrepreneurship
4
International journal of consumer studies
4
International review of economics : journal of civil economy
4
Journal of management : JOM
4
Management information systems : mis quarterly
4
Marketing letters : a journal of research in marketing
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Springer eBook Collection / Business and Management
4
The journal of product & brand management
4
The social cognitive neuroscience of organizations
4
Annals of operations research
3
Discussion paper / The Hebrew University of Jerusalem, Center for the Study of Rationality
3
Edward Elgar E-Book Archive
3
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
12
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Social consumer neuroscience : neurophysiological measures of advertising effectiveness in a social context
Pozharliev, Rumen
;
Verbeke, Willem J. M. I.
;
Bagozzi, …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 351-362
Persistent link: https://www.econbiz.de/10011744280
Saved in:
2
Wie man den Emotionswert von Produkten messen kann
Stürmer, Ralf
;
Schmidt, Jennifer
- In:
Neuromarketing : Erkenntnisse der Hirnforschung für …
,
(pp. 115-131)
.
2014
Persistent link: https://www.econbiz.de/10010341965
Saved in:
3
Die Neuro-Logik erfolgreicher Markenkommunikation
Scheier, Christian
;
Held, Dirk
- In:
Neuromarketing : Erkenntnisse der Hirnforschung für …
,
(pp. 77-114)
.
2014
Persistent link: https://www.econbiz.de/10010341966
Saved in:
4
A dynamic view of cultural influence : a review
Briley, Donnel
;
Wyer, Robert S.
;
Li, En
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
4
,
pp. 557-571
Persistent link: https://www.econbiz.de/10010410175
Saved in:
5
Psychophysiological responses to background brand placements in video games
Gangadharbatla, Harsha
;
Bradley, Samuel
;
Wise, Wesley
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 251-263
Persistent link: https://www.econbiz.de/10009778511
Saved in:
6
Exploring ad-elicited emotional arousal and memory for the ad using fMRI
Bakalash, Tomer
;
Riemer, Hila
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 275-291
Persistent link: https://www.econbiz.de/10010230113
Saved in:
7
How we relate to brands : psychological and neurophysiological insights into consumer-brand relationships
Reimann, Martin
;
Castaño, Raquel
;
Zaichkowsky, Judith Lynne
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 128-142
Persistent link: https://www.econbiz.de/10009548885
Saved in:
8
Brands on the brain : do consumers use declarative information or experienced emotions to evaluate brands?
Esch, Franz-Rudolf
;
Möll, Thorsten
;
Schmitt, Bernd
; …
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 75-85
Persistent link: https://www.econbiz.de/10009548899
Saved in:
9
Relative visual saliency differences induce sizable bias in consumer choice
Milosavljevic, Milica
;
Navalpakkam, Vidhya
;
Koch, Christof
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 67-74
Persistent link: https://www.econbiz.de/10009548901
Saved in:
10
Branding the brain : a critical review and outlook
Plassmann, Hilke
;
Ramsøy, Thomas Z.
;
Milosavljevic, Milica
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 18-36
Persistent link: https://www.econbiz.de/10009548912
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->