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isPartOf:"Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies"
~isPartOf:"Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives"
~isPartOf:"Psychology & marketing"
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
Psychology & marketing
Journal of fashion marketing and management
224
Journal of retailing and consumer services
78
Journal of business research : JBR
66
Journal of global fashion marketing : JGfM
57
International journal of consumer studies
33
International journal of production economics
29
International journal of retail & distribution management
27
Cogent business & management
20
The international review of retail, distribution and consumer research
20
Business history
17
Asia Pacific journal of marketing and logistics
16
SpringerLink / Bücher
16
Young consumers : insight and ideas for responsible marketers
15
International journal of business and globalisation : IJBG
14
International journal of retail and distribution management
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
The journal of brand management : an international journal
13
Transportation research / E : an international journal
13
The journal of product & brand management
12
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
11
Jahrbuch der Absatz- und Verbrauchsforschung
11
Qualitative market research : an international journal
11
Springer eBook Collection
11
Technological forecasting & social change : an international journal
11
Fashion marketing
10
International journal of production research
10
Journal of Islamic marketing
10
Springer Series in Fashion Business
10
Sustainability in fashion : a cradle to upcycle approach
10
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
10
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Analytical modeling research in fashion business
8
Contemporary case studies on fashion production, marketing and operations
8
History of retailing and consumption
8
Journal of economic geography
8
Journal of international consumer marketing
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
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ECONIS (ZBW)
29
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1
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
2
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
3
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
4
Validating cross-modal measures for comparative research : message veracity, novelty, and memorability
Jensen, Jakob D.
;
Krakow, Melinda M.
;
Christy, Katheryn R.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2686-2710
Persistent link: https://www.econbiz.de/10014432533
Saved in:
5
Fashion marketing in emerging economies volume II : South American, Asian and African perspectives
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 3-16)
.
2023
Persistent link: https://www.econbiz.de/10013543338
Saved in:
6
Fashioning the future generation : Generation Z Indian consumers' attitudes towards Western and Indian fashion
Bardey, Aurore
;
Mehdiratta, Utkarsha
;
Turner, Rose
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 19-48)
.
2023
Persistent link: https://www.econbiz.de/10013543371
Saved in:
7
A closer look at the menswear market in brazil
Sandes, Fábio Shimabukuro
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 49-72)
.
2023
Persistent link: https://www.econbiz.de/10013543374
Saved in:
8
The power of neuromarketing : taking luxury fashion marketing in Southeast Asia markets to a whole new level
Ala, Mamun
;
Nair, Sumesh
;
Rasul, Tareq Faizur
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 73-98)
.
2023
Persistent link: https://www.econbiz.de/10013543383
Saved in:
9
Afloat in a changing COVID-19 world : the rise of artisanal fashion in India for brand story relevance in challenging times
Kay, Pandora
;
Young, Caroline
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 99-159)
.
2023
Persistent link: https://www.econbiz.de/10013543389
Saved in:
10
Towards understanding how Nigerian fashion brands influence customer purchasing behaviour : a case study of Nigerian fashion brands
Joseph, Damilola
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 163-188)
.
2023
Persistent link: https://www.econbiz.de/10013543391
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