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isPartOf:"Premier reference source"
~isPartOf:"Marketing intelligence & planning"
~subject:"Consumer behaviour"
~subject:"Groupware"
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Consumer behaviour
Groupware
Social Web
87
Social web
87
Online-Marketing
48
Internet marketing
47
Konsumentenverhalten
37
Beziehungsmarketing
24
Relationship marketing
24
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18
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18
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16
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16
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15
Advertising effects
11
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Kock, Ned F.
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Premier reference source
Marketing intelligence & planning
Journal of business research : JBR
215
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Technological forecasting & social change : an international journal
62
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
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Journal of marketing communications
47
Journal of internet commerce
45
Psychology & marketing
41
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
37
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Cogent business & management
33
International journal of technology marketing : IJTMkt
33
International journal of business information systems : IJBIS
32
Electronic commerce research
31
Information systems research : ISR
31
Journal of marketing management : MM
31
Journal of marketing
30
International journal of hospitality management
29
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
28
Young consumers : insight and ideas for responsible marketers
28
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
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1
Influencer marketing : explaining the effects of influencer self-presentation strategies on brand responses through source credibility
Reijmersdal, Eva A. van
;
Walet, Marieke
;
Andrea …
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1214-1233
Persistent link: https://www.econbiz.de/10015056975
Saved in:
2
Differential effects of visual complexity in firm-generated content on consumer engagements : a deep learning approach
Wang, Feng
;
Yue, Mingyue
;
Yuan, Quan
;
Cao, Rong
- In:
Marketing intelligence & planning
42
(
2024
)
4
,
pp. 684-703
Persistent link: https://www.econbiz.de/10015056894
Saved in:
3
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
4
Does firm-created social media communication develop brand evangelists? : role of perceived values and customer experience
Sohaib, Muhammad
;
Safeer, Asif Ali
;
Majeed, Abdul
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 1074-1092
Persistent link: https://www.econbiz.de/10015056959
Saved in:
5
Planning Facebook message strategy and creative appeal for effective ad engagement : an exploratory study
Sheiner, Dorit Zimand
;
Kol, Ofrit
;
Levy, Shalom
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1195-1213
Persistent link: https://www.econbiz.de/10015056973
Saved in:
6
Real versus virtual celebrity endorsement : presentation of online product information and consumer attitudes toward digital products
Baoku, Li
;
Nan, Yafeng
- In:
Marketing intelligence & planning
42
(
2024
)
2
,
pp. 304-328
Persistent link: https://www.econbiz.de/10015056861
Saved in:
7
How to engage and attract virtual influencers' followers : a new non-human approach in the age of influencer marketing
Melnychuk, Hanna-Anastasiia
;
Arasli, Hüseyin
;
Nevzat, …
- In:
Marketing intelligence & planning
42
(
2024
)
3
,
pp. 393-417
Persistent link: https://www.econbiz.de/10015056874
Saved in:
8
How the time of day impacts social media advertising outcomes on consumers
Noguti, Valeria
;
Waller, David
- In:
Marketing intelligence & planning
42
(
2024
)
3
,
pp. 418-437
Persistent link: https://www.econbiz.de/10015056877
Saved in:
9
The impact of marketing appeals on consumer willingness to participate in virtual CSR co-creation
Zhang, Jiemei
;
Tang, Bingxin
;
Lyu, Bei
;
Song, Zhaoran
- In:
Marketing intelligence & planning
42
(
2024
)
5
,
pp. 771-789
Persistent link: https://www.econbiz.de/10015056906
Saved in:
10
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
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