Does firm-created social media communication develop brand evangelists? : role of perceived values and customer experience
Muhammad Sohaib and Asif Ali Safeer and Abdul Majeed
| Year of publication: |
2024
|
|---|---|
| Authors: | Sohaib, Muhammad ; Safeer, Asif Ali ; Majeed, Abdul |
| Subject: | Brand evangelism | Customer experience | Emotional value | Firm-created social media communication | Functional value | Social value | Social Web | Social web | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Online-Marketing | Internet marketing | Soziale Werte | Social values |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-09-2023-0465 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015056959