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isPartOf:"Psychology & marketing"
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Virtual reality
45
Virtuelle Realität
45
Consumer behaviour
16
Konsumentenverhalten
16
Social Web
11
Social web
11
augmented reality
11
Virtual organization
7
Virtuelle Organisation
7
virtual reality
7
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Electronic Commerce
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Theorie
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Theory
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Digitalisierung
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Virales Marketing
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marketing
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33
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Rauschnabel, Philipp A.
4
Choi, Yung Kyun
2
Flavián Blanco, Carlos
2
Han, Dai-In Danny
2
Holtbrügge, Dirk
2
Holzmüller, Hartmut H.
2
Hüttl-Maack, Verena
2
Sung, Eunyoung
2
Ahn, Sun Joo
1
Ahuvia, Aaron C.
1
Aichner, Thomas
1
Alalwan, Ali A.
1
Ameen, Nisreen
1
Balakrishnan, Janarthanan
1
Barhorst, Jennifer Brannon
1
Barnes, Stuart J.
1
Barta, Sergio
1
Belk, Russell W.
1
Biocca, Frank
1
Bodur, H. Onur
1
Boysen, Werner
1
Branca, Generoso
1
Buhalis, Dimitrios
1
Bélisle, Jean-François
1
Campbell, Colin L.
1
Camus, Sandra
1
Chan, Kimmy Wa
1
Chen, Chen
1
Chen, Congbo
1
Chen, Juan
1
Chylinski, Mathew
1
Couperus, Anja
1
Daugherty, Terry
1
Dessart, Laurence
1
Dieck, M. Claudia tom
1
Dutot, Vincent
1
Dwivedi, Yogesh Kumar
1
Einav, Gali
1
Etienne, Elodie
1
Felden, Carsten
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ENTER22_372 Nankai <Veranstaltung> <29., 2022, Online>
1
International Augmented and Virtual Reality Conference <4., 2018, Manchester>
1
Springer Fachmedien Wiesbaden
1
Published in...
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Psychology & marketing
Gabler Edition Wissenschaft
Springer eBook Collection
Journal of business research : JBR
46
Journal of retailing and consumer services
44
International journal of networking and virtual organisations : IJNVO
24
Tourism management : research, policies, practice
24
Technological forecasting & social change : an international journal
23
Virtual environments for corporate education : employee learning and solutions
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
International journal of product development : IJPD
16
International journal of production research
16
Synthetic worlds : emerging technologies in education and economics
15
Virtual worlds and e-commerce : technologies and applications for building customer relationships
15
Management information systems : mis quarterly
14
Managerial challenges and social impacts of virtual and augmented reality
14
Business horizons
13
Commercial transactions in the virtual world : issues and opportunities
13
SpringerLink / Bücher
13
International journal of retail and distribution management
11
Journal of marketing management : MM
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Premier reference source
11
Virtuelle Unternehmen
11
Advances in developing human resources : ADHR
10
Journal of management information systems : JMIS
10
Skill training in multimodal virtual environments
10
International journal of hospitality management
9
International journal of technology marketing : IJTMkt
9
Journal of promotion management : innovations in planning and applied research
9
Information systems research : ISR
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Produktions- und Logistikmanagement in virtuellen Unternehmen und Unternehmensnetzwerken
8
Augmented reality and virtual reality : the power of AR and VR for business
7
CESifo working papers
7
Cogent business & management
7
Electronic commerce research
7
Information systems and e-business management : ISeB
7
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ECONIS (ZBW)
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1
Exploring mental time travel experiences and their influence on behavioral intentions and learning
Barhorst, Jennifer Brannon
;
Krey, Nina
;
McLean, Graeme J.
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1615-1633
Persistent link: https://www.econbiz.de/10014338309
Saved in:
2
The role of emotions in augmented reality
Soon, Pei-Shan
;
Lim, Weng Marc
;
Gaur, Sanjaya Singh
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2387-2412
Persistent link: https://www.econbiz.de/10014432408
Saved in:
3
When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
Saved in:
4
Augmented digital human vs. human agents in storytelling marketing : exploratory electroencephalography and experimental studies
Sung, Eunyoung
;
Han, Dai-In Danny
;
Choi, Yung Kyun
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2428-2446
Persistent link: https://www.econbiz.de/10014432411
Saved in:
5
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
6
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
7
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
8
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
9
Can augmented reality satisfy consumers' need for touch?
Gatter, Shirin
;
Hüttl-Maack, Verena
;
Rauschnabel, …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10012817127
Saved in:
10
Augmented reality filters on social media : analyzing the drivers of playability based on uses and gratifications theory
Ibáñez-Sánchez, Sergio
;
Orús, Carlos
;
Flavián …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 559-578
Persistent link: https://www.econbiz.de/10012817136
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