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isPartOf:"Psychology & marketing"
~isPartOf:"Oeconomia Copernicana"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"CSR"
~subject:"USA"
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Psychology & marketing
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Testimonial advertising in the American marketplace : emulation, identity, community
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The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
2
Generating loyalty towards fast fashion stores : a cross-generational approach based on store attributes and socio-environmental responsibility
Dabija, Dan Cristian
;
Campian, Veronica D.
;
Pop, Anna-Rebeka
- In:
Oeconomia Copernicana
13
(
2022
)
3
,
pp. 891-934
Persistent link: https://www.econbiz.de/10013449347
Saved in:
3
Validation of a fashion brand image scale capturing cognitive, sensory, and affective associations : testing its role in an extended brand equity model
Cho, Eunjoo
;
Fiore, Ann Marie
;
Russell, Daniel W.
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10011287648
Saved in:
4
Who is the "self" that buys? : an exploratory examination of imaginative consumption and explanation of opinion leadership
Cowan, Kirsten L.
;
Dai, Bo
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 1008-1023
Persistent link: https://www.econbiz.de/10010460832
Saved in:
5
Expected price and user image for branded and co-branded sports apparel
Gloria Wu, D.
;
Chalip, Laurence Hilmond
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
3
,
pp. 138-151
Persistent link: https://www.econbiz.de/10010199635
Saved in:
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