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~isPartOf:"Springer eBook Collection"
~type_genre:"Article in journal"
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Search: subject_exact:"Virtuelle Welten"
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Virtual reality
25
Virtuelle Realität
25
Consumer behaviour
16
Konsumentenverhalten
16
augmented reality
11
Social Web
9
Social web
9
virtual reality
7
Viral marketing
4
Virales Marketing
4
Beziehungsmarketing
3
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E-commerce
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marketing
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Marketingmanagement
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Online-Marketing
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Werbewirkung
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avatars
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customer experience
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embodiment
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enjoyment
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extended reality
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immersion
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metaverse
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narrative transportation
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Rauschnabel, Philipp A.
4
Choi, Yung Kyun
2
Flavián Blanco, Carlos
2
Han, Dai-In Danny
2
Hüttl-Maack, Verena
2
Sung, Eunyoung
2
Ahn, Sun Joo
1
Ahuvia, Aaron C.
1
Alalwan, Ali A.
1
Ameen, Nisreen
1
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1
Barhorst, Jennifer Brannon
1
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1
Barta, Sergio
1
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1
Biocca, Frank
1
Bodur, H. Onur
1
Branca, Generoso
1
Buhalis, Dimitrios
1
Bélisle, Jean-François
1
Campbell, Colin L.
1
Camus, Sandra
1
Chan, Kimmy Wa
1
Chen, Chen
1
Chen, Congbo
1
Chen, Juan
1
Chylinski, Mathew
1
Couperus, Anja
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Daugherty, Terry
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Dutot, Vincent
1
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Filieri, Raffaele
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Gatter, Shirin
1
Gaur, Sanjaya Singh
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Gillespie, Brian
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Psychology & marketing
Springer eBook Collection
Journal of business research : JBR
46
Journal of retailing and consumer services
44
International journal of networking and virtual organisations : IJNVO
24
Tourism management : research, policies, practice
24
Technological forecasting & social change : an international journal
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
International journal of product development : IJPD
16
International journal of production research
16
Management information systems : mis quarterly
14
Business horizons
13
International journal of retail and distribution management
11
Journal of marketing management : MM
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Advances in developing human resources : ADHR
10
Journal of management information systems : JMIS
10
International journal of hospitality management
9
International journal of technology marketing : IJTMkt
9
Journal of promotion management : innovations in planning and applied research
9
Information systems research : ISR
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Cogent business & management
7
Electronic commerce research
7
Information systems and e-business management : ISeB
7
Information technology & tourism
7
International journal of consumer studies
7
International journal of internet marketing and advertising : IJIMA
7
Journal of electronic commerce research : JECR
7
The journal of brand management : an international journal
7
Journal of behavioral and experimental economics
6
Journal of consumer behaviour
6
Asia Pacific journal of marketing and logistics
5
International journal of contemporary hospitality management
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of internet commerce
5
Journal of marketing education : JME
5
Journal of vacation marketing
5
Marketing intelligence & planning
5
Southern economic journal
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ECONIS (ZBW)
25
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1
Exploring mental time travel experiences and their influence on behavioral intentions and learning
Barhorst, Jennifer Brannon
;
Krey, Nina
;
McLean, Graeme J.
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1615-1633
Persistent link: https://www.econbiz.de/10014338309
Saved in:
2
The role of emotions in augmented reality
Soon, Pei-Shan
;
Lim, Weng Marc
;
Gaur, Sanjaya Singh
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2387-2412
Persistent link: https://www.econbiz.de/10014432408
Saved in:
3
When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
Saved in:
4
Augmented digital human vs. human agents in storytelling marketing : exploratory electroencephalography and experimental studies
Sung, Eunyoung
;
Han, Dai-In Danny
;
Choi, Yung Kyun
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2428-2446
Persistent link: https://www.econbiz.de/10014432411
Saved in:
5
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
6
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
7
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
8
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
9
Can augmented reality satisfy consumers' need for touch?
Gatter, Shirin
;
Hüttl-Maack, Verena
;
Rauschnabel, …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10012817127
Saved in:
10
Augmented reality filters on social media : analyzing the drivers of playability based on uses and gratifications theory
Ibáñez-Sánchez, Sergio
;
Orús, Carlos
;
Flavián …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 559-578
Persistent link: https://www.econbiz.de/10012817136
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