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isPartOf:"Psychology & marketing"
~subject:"Großbritannien"
~subject:"Konsumentenpräferenzen"
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Großbritannien
Konsumentenpräferenzen
Psychology of advertising
51
Werbepsychologie
51
Advertising effects
24
Werbewirkung
24
Consumer behaviour
18
Konsumentenverhalten
18
USA
9
United States
9
Advertising
6
Brand image
6
Experiment
6
Markenimage
6
Werbung
6
Celebrity endorsement
5
Celebrity-Werbung
5
Marketing management
5
Marketingmanagement
5
Brand
4
Brand management
4
Markenartikel
4
Markenführung
4
Perception
4
Wahrnehmung
4
Frauen
3
Social Marketing
3
Social marketing
3
Women
3
advertising
3
Computerspiel
2
Consumer attitudes
2
Consumer motivation
2
Consumer preferences
2
Deutschland
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Elderly people
2
Germany
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International marketing
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Internationales Marketing
2
Kaufmotiv
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Ghosh Chowdhury, Tilottama
1
Huang, Hazel H.
1
Isaksen, Katja Jezkova
1
Kim, Eunjin
1
Micu, Camelia
1
Mitchell, Vincent-Wayne
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Morton, Cynthia R.
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Ratneshwar, Srinivasan
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Roper, Stuart
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Psychology & marketing
Journal of advertising : official publication of the American Academy of Advertising
2
Buchhandel der Zukunft : aus der Wissenschaft für die Praxis
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
NBER working paper series
1
Routledge library editions / Advertising
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Working paper
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ECONIS (ZBW)
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1
The influence of regulatory focus on the effect of product cues
Song, Doori
;
Morton, Cynthia R.
- In:
Psychology & marketing
33
(
2016
)
11
,
pp. 917-933
Persistent link: https://www.econbiz.de/10011602974
Saved in:
2
What to get and what to give up : how different decision tasks and product types affect the persuasiveness of promotion- versus prevention-focused messages
Ghosh Chowdhury, Tilottama
;
Micu, Camelia
;
Ratneshwar, …
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 920-933
Persistent link: https://www.econbiz.de/10011340191
Saved in:
3
The role of imagination and brand personification in brand relationships
Huang, Hazel H.
;
Mitchell, Vincent-Wayne
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 38-47
Persistent link: https://www.econbiz.de/10010251724
Saved in:
4
The impact of branding on low-income adolescents : a vicious cycle?
Isaksen, Katja Jezkova
;
Roper, Stuart
- In:
Psychology & marketing
25
(
2008
)
11
,
pp. 1063-1087
Persistent link: https://www.econbiz.de/10003774632
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