//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Psychology & marketing"
~subject:"Konsumentenpräferenzen"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Psychology of advertising"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenpräferenzen
Markenimage
Psychology of advertising
51
Werbepsychologie
51
Advertising effects
24
Werbewirkung
24
Consumer behaviour
18
Konsumentenverhalten
18
USA
9
United States
9
Advertising
6
Brand image
6
Experiment
6
Werbung
6
Celebrity endorsement
5
Celebrity-Werbung
5
Marketing management
5
Marketingmanagement
5
Brand
4
Brand management
4
Markenartikel
4
Markenführung
4
Perception
4
Wahrnehmung
4
Frauen
3
Social Marketing
3
Social marketing
3
Women
3
advertising
3
Computerspiel
2
Consumer attitudes
2
Consumer motivation
2
Consumer preferences
2
Deutschland
2
Elderly people
2
Germany
2
Großbritannien
2
International marketing
2
Internationales Marketing
2
Kaufmotiv
2
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Bottomley, Paul A.
1
DelVecchio, Devon
1
Deska, Jason C.
1
Doyle, John R.
1
Ebert, Irena D.
1
Ghosh Chowdhury, Tilottama
1
Hingston, Sean T.
1
Huang, Hazel H.
1
Hugenberg, Kurt
1
Ingendahl, Moritz
1
Kim, Dong Hoo
1
Kim, Eunjin
1
Meinerling, Katrin
1
Micu, Camelia
1
Mitchell, Vincent-Wayne
1
Morton, Cynthia R.
1
Mädche, Alexander
1
Ratneshwar, Srinivasan
1
Song, Doori
1
Stenstrom, Eric P.
1
Sung, Yongjun
1
Vogel, Tobias
1
Walker, Ryan J.
1
Walther, Eva
1
Wänke, Michaela
1
more ...
less ...
Published in...
All
Psychology & marketing
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of business research : JBR
5
International journal of advertising : the quarterly review of marketing communications
4
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
4
SpringerLink / Bücher
4
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
Marketing : ZFP ; journal of research and management
3
The journal of brand management : an international journal
3
Forschungsgruppe Konsum und Verhalten
2
International journal of advertising : the review of marketing communications
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice
2
Journal of promotion management : JPM
2
Research
2
Springer eBook Collection / Business and Economics
2
Wirtschafts- und gesellschaftskundliche Reihe der Deutschen Volkswirtschaftlichen Gesellschaft e.V. und ihrer Akademie für Führungskräfte der Wirtschaft
2
Administrative Sciences : open access journal
1
Asia Pacific journal of marketing and logistics
1
Dexterity in global business : a cross-dimensional analysis
1
ERIM report series research in management
1
Europäische Hochschulschriften / 5
1
Gabler research / Forschungsgruppe Konsum und Verhalten
1
Global journal of business research : GJBR
1
Handbook on brand and experience management
1
Innovative Markenführung und -implementierung
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
1
Journal of advertising research
1
Journal of business and psychology
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of current issues and research in advertising : JCIRA
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management analytics
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
NBER working paper series
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
2
The face of the brand : spokesperson facial width-to-height ratio predicts brand personality judgments
Deska, Jason C.
;
Hingston, Sean T.
;
DelVecchio, Devon
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1487-1503
Persistent link: https://www.econbiz.de/10013280119
Saved in:
3
The influence of regulatory focus on the effect of product cues
Song, Doori
;
Morton, Cynthia R.
- In:
Psychology & marketing
33
(
2016
)
11
,
pp. 917-933
Persistent link: https://www.econbiz.de/10011602974
Saved in:
4
What to get and what to give up : how different decision tasks and product types affect the persuasiveness of promotion- versus prevention-focused messages
Ghosh Chowdhury, Tilottama
;
Micu, Camelia
;
Ratneshwar, …
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 920-933
Persistent link: https://www.econbiz.de/10011340191
Saved in:
5
The role of imagination and brand personification in brand relationships
Huang, Hazel H.
;
Mitchell, Vincent-Wayne
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 38-47
Persistent link: https://www.econbiz.de/10010251724
Saved in:
6
Gucci versus Old Navy : interplay of brand personality and regulatory focus in advertising persuasion
Kim, Dong Hoo
;
Sung, Yongjun
- In:
Psychology & marketing
30
(
2013
)
12
,
pp. 1076-1087
Persistent link: https://www.econbiz.de/10010232495
Saved in:
7
Does cue competition reduce conditioned liking of brands and products?
Walther, Eva
;
Ebert, Irena D.
;
Meinerling, Katrin
- In:
Psychology & marketing
28
(
2011
)
5
,
pp. 520-538
Persistent link: https://www.econbiz.de/10009012653
Saved in:
8
Mixed messages in brand names : separating the impacts of letter shape from sound symbolism
Doyle, John R.
;
Bottomley, Paul A.
- In:
Psychology & marketing
28
(
2011
)
7
,
pp. 749-762
Persistent link: https://www.econbiz.de/10009241985
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->