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isPartOf:"Psychology & marketing"
~subject:"Markentreue"
~subject:"Persönlichkeitsmerkmal"
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The "little emperor" and the luxury brand : how overt and covert narcissism affect brand loyalty and proneness to buy counterfeits
Fastoso, Fernando
;
Bartikowski, Boris
;
Wang, Siqi
- In:
Psychology & marketing
35
(
2018
)
7
,
pp. 522-532
Persistent link: https://www.econbiz.de/10011970134
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2
Anticounterfeiting strategies and their influence on attitudes of different counterfeit consumer types
Herstein, Ram
;
Drori, Netanel
;
Berger, Ron
;
Barnes, …
- In:
Psychology & marketing
32
(
2015
)
8
,
pp. 842-859
Persistent link: https://www.econbiz.de/10011307820
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