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isPartOf:"Quantitative marketing and economics : QME"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Bayes-Statistik
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Allenby, Greg M.
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Quantitative marketing and economics : QME
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174
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132
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ECONIS (ZBW)
76
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1
Shrinkage priors for high-dimensional demand estimation
Smith, Adam N.
;
Griffin, Jim E.
- In:
Quantitative marketing and economics : QME
21
(
2023
)
1
,
pp. 95-146
Persistent link: https://www.econbiz.de/10014227366
Saved in:
2
How to generalize from a hierarchical model?
Pachali, Max J.
;
Kurz, Peter
;
Otter, Thomas
- In:
Quantitative marketing and economics : QME
18
(
2020
)
4
,
pp. 343-380
Persistent link: https://www.econbiz.de/10012303192
Saved in:
3
A flexible demand model for complements using household production theory
Stourm, Ludovic
;
Iyengar, Radha
;
Bradlow, Eric T.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 763-787
Persistent link: https://www.econbiz.de/10012294606
Saved in:
4
Inference for product competition and separable demand
Smith, Adam N.
;
Rossi, Peter E.
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 690-710
Persistent link: https://www.econbiz.de/10012059815
Saved in:
5
Test & roll : profit-maximizing A/B tests
Feit, Elea McDonnell
;
Berman, Ron
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1038-1058
Persistent link: https://www.econbiz.de/10012147198
Saved in:
6
VANISH regularization for generalized linear models
Rutz, Oliver J.
;
Sonnier, Garrett P.
- In:
Quantitative marketing and economics : QME
17
(
2019
)
4
,
pp. 415-437
Persistent link: https://www.econbiz.de/10012153048
Saved in:
7
Bayesian nonparametric customer base analysis with model-based visualizations
Dew, Ryan
;
Ansari, Asim
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 216-235
Persistent link: https://www.econbiz.de/10011864752
Saved in:
8
Targeting Mr. or Mrs. Smith : modeling and leveraging intrahousehold heterogeneity in brand choice behavior
Bruno, Hernan A.
;
Cebollada, Javier
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 631-648
Persistent link: https://www.econbiz.de/10011916601
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9
Probabilistic topic model for hybrid recommender systems : a stochastic variational Bayesian approach
Ansari, Asim
;
Li, Yang
;
Zhang, Jonathan Z.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
6
,
pp. 987-1008
Persistent link: https://www.econbiz.de/10011966237
Saved in:
10
Benefit-based conjoint analysis
Kim, Dong Soo
;
Bailey, Roger A.
;
Hardt, Nino
;
Allenby, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011645754
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