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isPartOf:"Research in consumer behavior"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of fashion marketing and management"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Verbraucherverhalten"
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Consumer behaviour
717
Konsumentenverhalten
717
Fashion
134
Mode
134
Brand management
127
Markenführung
127
Brand image
122
Markenimage
122
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92
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Phau, Ian
9
Lennon, Sharron J.
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Kaushik, Geetanjali
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Moutinho, Luiz
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Simintiras, Antonis C.
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Belk, Russell W.
4
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4
Khare, Arpita
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Lee, Wai Jin
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Lee, Yuri
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Mitchell, Vincent-Wayne
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Roy, Rajat
4
Sadachar, Amrut
4
Sharma, Piyush
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Thomas, Jane Boyd
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Yan, Ruoh-nan
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Costa, Marconi Freitas da
3
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Grohmann, Bianca
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Holbrook, Morris B.
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Jain, Sheetal
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Kim, Jieun
3
Kim, Minjeong
3
Kinley, Tammy R.
3
Kjeldgaard, Dannie
3
Kwon, Wi-suk
3
Lee, Ha Kyung
3
Lee, Hyun-hwa
3
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Research in consumer behavior
European journal of marketing : EJM
Journal of fashion marketing and management
Journal of retailing and consumer services
1,929
Journal of business research : JBR
1,892
International journal of consumer studies
754
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
Cogent business & management
285
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of marketing
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
239
Journal of food products marketing
231
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ECONIS (ZBW)
717
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1
E-commerce in the internet-enabled foreign expansion of Polish fashion brands owned by SMEs
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna Małgorzata
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10012797985
Saved in:
2
Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites
Rodrigo, Padmali Gawri Kumari
;
Khan, Hina
;
Naser Valaei
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014495499
Saved in:
3
Increasing digital dissemination and online apparel shopping behaviour of Generation Y
Agrawal, Durgesh Kumar
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014495500
Saved in:
4
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
5
Exploring young consumer's adoption of secondhand luxury : insights from a qualitative study
Rathi, Rubal
;
Jain, Sheetal
;
Garg, Ruchi
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 117-138
Persistent link: https://www.econbiz.de/10014495506
Saved in:
6
Exploring online consumer reviews of customized apparel products
Shin, Eonyou
;
Kincade, Doris H.
;
Han, Jinhee
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 139-160
Persistent link: https://www.econbiz.de/10014495507
Saved in:
7
Impact of fashion influencers on consumers' purchase intentions : theory of planned behaviour and mediation of attitude
Tiwari, Archana
;
Kumar, Audhesh
;
Kant, Rishi
;
Jaiswal, …
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 209-225
Persistent link: https://www.econbiz.de/10014495516
Saved in:
8
Perceived risk and second-hand clothing consumption : a moderated-moderation model
Kian Yeik Koay
;
Cheung, Man Lai
;
Hui Shan Lom
;
Leung, …
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 240-253
Persistent link: https://www.econbiz.de/10014495520
Saved in:
9
Factors affecting social media usage by market mavens for fashion-related information provision
Lee, Angie
;
Fiore, Ann Marie
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 254-272
Persistent link: https://www.econbiz.de/10014495521
Saved in:
10
Understanding the role of Instagram in young adult consumers' purchase and post-purchase evaluation behaviors
Hood, Sara Lewis
;
Thoney-Barletta, Kristin Anne
; …
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 298-315
Persistent link: https://www.econbiz.de/10014495525
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