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isPartOf:"Review of marketing research"
~isPartOf:"Journal of macromarketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Search: subject_exact:"Marketingtheorie"
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Marketing theory
61
Marketingtheorie
61
Marketing
20
Market research
12
Marktforschung
12
Service-Dominant Logic
12
Service-dominant logic
12
Bibliometrics
9
Bibliometrie
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macromarketing
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service-dominant logic
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Malhotra, Naresh K.
10
Desai, Preyas S.
3
Hauser, John R.
3
Hunt, Shelby D.
3
Lusch, Robert F.
3
Chintagunta, Pradeep K.
2
Domegan, Christine
2
Gurrieri, Lauren
2
Hanssens, Dominique M.
2
Kravets, Olga
2
MacInnis, Deborah J.
2
Park, C. Whan
2
Prothero, Andrea
2
Sandıkçı, Özlem
2
Srinivasan, Kannan
2
Stanton, Julie
2
Sudhir, K.
2
Vargo, Stephen L.
2
Wilkie, William L.
2
Akaka, Melissa Archpru
1
Ali, Abdul
1
Bagozzi, Richard P.
1
Beninger, Stefanie
1
Benton, Raymond
1
Brychkov, Dmitry
1
Covin, Jeffrey G.
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Danaher, Peter J.
1
De Quero-Navarro, Beatriz
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Deng, Yiting
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Ebbes, Peter
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Edvardsson, Bo
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Eggers, Fabian
1
Eggers, Felix
1
Ellickson, Paul B.
1
Figueiredo, Bernardo
1
Fitzgerald, Christine
1
Ford, John B.
1
Frow, Pennie
1
Gupta, Sunil
1
Harkin, Katharine
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Review of marketing research
Journal of macromarketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of historical research in marketing
85
Marketing theory
83
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Legends in marketing
40
Journal of business research : JBR
38
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of marketing research : JMR
24
SAGE library in marketing
22
Lehrbuch
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
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ECONIS (ZBW)
61
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1
Recent extensions of Robert F. Lusch's "big picture" thinking
Ingene, Charles Arthur
;
Lusch, Virginia Newell
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 32-35
Persistent link: https://www.econbiz.de/10014233657
Saved in:
2
A goods-dominant-service-dominant perspective on counterfeiting
Rohit, Sudeep
;
Ranjan, Kumar Rakesh
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 478-491
Persistent link: https://www.econbiz.de/10013475191
Saved in:
3
Transformative branding : a dynamic capability to challenge the dominant social paradigm
Spry, Amanda
;
Figueiredo, Bernardo
;
Gurrieri, Lauren
; …
- In:
Journal of macromarketing
41
(
2021
)
4
,
pp. 531-546
Persistent link: https://www.econbiz.de/10012794236
Saved in:
4
Macromarketing, the indispensable discipline : introduction the the special issue
Shultz, Clifford J.
;
Wilkie, William L.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 5-9
Persistent link: https://www.econbiz.de/10012485414
Saved in:
5
The five stages of the macromarketing field of study : from raison d'etre to field of significant promise
Hunt, Shelby D.
;
Hass, Ashley
;
Manis, Kerry T.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 10-24
Persistent link: https://www.econbiz.de/10012485415
Saved in:
6
A panoramic review of the macromarketing literature
De Quero-Navarro, Beatriz
;
Stanton, Julie
;
Klein, Thomas A.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 48-64
Persistent link: https://www.econbiz.de/10012485417
Saved in:
7
Our obsolete marketing mentality : George Fisk, meet Karl Polanyi
Benton, Raymond
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 88-103
Persistent link: https://www.econbiz.de/10012485419
Saved in:
8
Macromarketing pedagogy : empowering students to achieve a sustainable world
Shapiro, Stanley
;
Beninger, Stefanie
;
Domegan, Christine
; …
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 104-115
Persistent link: https://www.econbiz.de/10012485420
Saved in:
9
Macro marketing comes of age
Lehamnn, Donald R.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 146-149
Persistent link: https://www.econbiz.de/10012485424
Saved in:
10
Ambiguity of purpose and the politics of failure : sustainability as macromarketing's compelling political calling
Prothero, Andrea
;
McDonagh, Pierre
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 166-171
Persistent link: https://www.econbiz.de/10012485428
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