//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Review of marketing research"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Bibliometrie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingtheorie"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Bibliometrie
Marketing theory
39
Marketingtheorie
39
Market research
12
Marktforschung
12
Theorie
7
Theory
7
Bibliometrics
6
Marketing
6
Service-Dominant Logic
6
Service-dominant logic
6
Theory of value
6
Werttheorie
6
New product development
4
Produktentwicklung
4
Brand management
3
Markenführung
3
Consumer behaviour
2
Emerging economies
2
Game theory
2
Konsumentenverhalten
2
Lebensverlauf
2
Life course
2
Marketing management
2
Marketingmanagement
2
Network
2
Netzwerk
2
Schwellenländer
2
Spieltheorie
2
USA
2
United States
2
1977-2002
1
1982-2011
1
2003-2012
1
Academic publication
1
Auskunftspflicht
1
Business model
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumption theory
1
more ...
less ...
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Chintagunta, Pradeep K.
1
Deng, Yiting
1
Ford, John B.
1
Hanssens, Dominique M.
1
Hauser, John R.
1
Hunt, Shelby D.
1
Kotler, Philip
1
LaTour, Michael S.
1
Lilien, Gary L.
1
Magnini, Vincent P.
1
Mela, Carl F.
1
Polonsky, Michael J.
1
Raju, Jagmohan Singh
1
Rinaldo, Shannon B.
1
Roberts, John H.
1
Roos, Jason
1
Shankar, Venkatesh
1
Srinivasan, Kannan
1
West, Douglas C.
1
more ...
less ...
Published in...
All
Review of marketing research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of historical research in marketing
14
Journal of marketing management : MM
11
Journal of business research : JBR
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
European journal of marketing : EJM
5
Journal of business-to-business marketing
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of the Academy of Marketing Science
5
Journal of marketing
4
Journal of marketing theory and practice : JMTP
4
Australasian marketing journal
3
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
3
Journal of macromarketing
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Marketing theory
3
Artificial intelligence in marketing
2
European management journal
2
Historical research in marketing management
2
International marketing review
2
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Marketing : ZFP ; journal of research and management
2
Qualitative market research : an international journal
2
The journal of business & industrial marketing
2
The marketing review
2
Akron business and economic review
1
Asia Pacific journal of marketing and logistics
1
Columbia Business School Research Paper
1
Contemplating corporate marketing, identity and communication
1
Critical marketing : issues in contemporary marketing
1
Die Betriebswirtschaft : DBW
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Dissertation Series CentER
1
E-marketing ; Vol. 3
1
ERIM report series research in management
1
ESCP Europe working paper
1
Enterprise as an instrument of civilization : an anthropological approach to business administration
1
Entrepreneurial marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A keyword history of marketing science
Mela, Carl F.
;
Roos, Jason
;
Deng, Yiting
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 8-18
Persistent link: https://www.econbiz.de/10009725721
Saved in:
2
Editorial: marketing science : a strategic review
Chintagunta, Pradeep K.
;
Hanssens, Dominique M.
; …
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 4-7
Persistent link: https://www.econbiz.de/10009725724
Saved in:
3
Effective marketing science applications : insights from the ISMS-MSI Practice Prize finalist papers and projects
Lilien, Gary L.
;
Roberts, John H.
;
Shankar, Venkatesh
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 229-245
Persistent link: https://www.econbiz.de/10009736692
Saved in:
4
Philip Kotler's contributions to marketing theory and practice
Kotler, Philip
-
2011
Persistent link: https://www.econbiz.de/10009270388
Saved in:
5
Legends in marketing : a review of Shelby D. Hunt's volumes
Hunt, Shelby D.
;
Rinaldo, Shannon B.
-
2011
Persistent link: https://www.econbiz.de/10009270390
Saved in:
6
A backward glance of who and what marketing scholars have been researching, 1977-2002
Ford, John B.
;
West, Douglas C.
;
Magnini, Vincent P.
; …
-
2010
Persistent link: https://www.econbiz.de/10008907432
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->