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isPartOf:"SAGE library in marketing"
~isPartOf:"Australasian marketing journal"
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Search: subject_exact:"Marketingtheorie"
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Marketing theory
37
Marketingtheorie
37
Market research
9
Marketing
9
Marktforschung
9
Consumer behaviour
6
Critical Management Studies
6
Critical management studies
6
Konsumentenverhalten
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Theorie
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English
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Tadajewski, Mark
10
Malhotra, Naresh K.
6
Cluley, Robert
5
Layton, Roger A.
5
Maclaran, Pauline
5
Shapiro, Stanley J.
2
Bruce, Kyle
1
Chylinski, Mathew
1
De Villiers, Rouxelle
1
Duffy, Sarah
1
Groeger, Lars
1
Helgesson, Thomas
1
Heller, Jonas
1
Hilken, Tim
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Holttinen, Heli
1
Jevons, Colin
1
Keeling, Debbie Isobel
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Löbler, Helge
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Mahr, Dominik
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St°atten, Terje
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Tipgomut, Pornchanoke
1
Tronvoll, B°ard
1
Wright, Malcolm
1
Yoo, Boonghee
1
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SAGE library in marketing
Australasian marketing journal
Journal of historical research in marketing
85
Marketing theory
82
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Legends in marketing
40
Journal of business research : JBR
37
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of marketing research : JMR
24
Journal of macromarketing
22
Review of marketing research
22
Lehrbuch
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
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ECONIS (ZBW)
37
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11
The boundaries of marketing and consumer practice
Tadajewski, Mark
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010243522
Saved in:
12
Managing marketplace relations
Tadajewski, Mark
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010243523
Saved in:
13
International perspectives of marketing theory
Tadajewski, Mark
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010243553
Saved in:
14
Contextualizing value propositions : examining how consumers experience value propositions in their practices
Holttinen, Heli
- In:
Australasian marketing journal
22
(
2014
)
2
,
pp. 103-110
Persistent link: https://www.econbiz.de/10010400510
Saved in:
15
Enhancing learning-centeredness in marketing principles curriculum
von der Heidt, Tania
;
Quazi, Ali
- In:
Australasian marketing journal
21
(
2013
)
4
,
pp. 250-258
Persistent link: https://www.econbiz.de/10010242953
Saved in:
16
The structuring of marketing and consumer practice
Tadajewski, Mark
(
contributor
);
Cluley, Robert
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010243757
Saved in:
17
Power, resistance and marketplace boundaries
Tadajewski, Mark
(
contributor
);
Cluley, Robert
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010243758
Saved in:
18
Conceptual and ethical critiques
Tadajewski, Mark
(
contributor
);
Cluley, Robert
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010243759
Saved in:
19
Critical marketing and critiques of marketing
Tadajewski, Mark
(
contributor
);
Cluley, Robert
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010243760
Saved in:
20
New directions in critical marketing studies
Tadajewski, Mark
(
contributor
);
Cluley, Robert
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010243768
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