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isPartOf:"SAGE library in marketing"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Investitionsgüterindustrie"
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Investitionsgüterindustrie
Marketing theory
85
Marketingtheorie
85
B-to-B-Marketing
35
Business-to-business marketing
35
Lieferantenmanagement
21
Supplier relationship management
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Service-Dominant Logic
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Abrahamsen, Morten H.
1
Chen, Yen-chun
1
Evans, Kenneth R.
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Green, Kenneth W.
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Henneberg, Stephan
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Inman, R. Anthony
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Johnston, Wesley J.
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Lie, Po-Chien
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Naudé, Peter
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SAGE library in marketing
Industrial marketing management : the international journal for industrial and high-tech firms
Marketing : ZFP ; journal of research and management
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Taking time to understand theory
Peters, Linda D.
;
Vanharanta, Marcus
;
Pressey, Andrew D.
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
5
,
pp. 730-738
Persistent link: https://www.econbiz.de/10009656264
Saved in:
2
Sensemaking in business networks : introducing dottograms to analyse network changes
Abrahamsen, Morten H.
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 1035-1046
Persistent link: https://www.econbiz.de/10009656638
Saved in:
3
Effects of interaction and entrepreneurial orientation on organizational performance : insights into market driven and market driving
Chen, Yen-chun
;
Lie, Po-Chien
;
Evans, Kenneth R.
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 1019-1034
Persistent link: https://www.econbiz.de/10009656643
Saved in:
4
Aligning marketing strategies throughout the supply chain to enhance performance
Green, Kenneth W.
;
Whitten, Dwayne
;
Inman, R. Anthony
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 1008-1018
Persistent link: https://www.econbiz.de/10009656647
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