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isPartOf:"Schriften zur Handelsforschung"
~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of business research : JBR"
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Search: subject_exact:"Personalisierung"
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Personalisierung
37
Personalization
35
Data Mining
17
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Viral marketing
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Virales Marketing
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Consumer behaviour
15
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15
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Schriften zur Handelsforschung
International journal of electronic commerce : IJEC
Journal of business research : JBR
Electronic commerce research
28
Information systems research : ISR
26
International journal of hospitality management
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Tourism management : research, policies, practice
22
Journal of management information systems : JMIS
20
Journal of retailing and consumer services
20
International journal of business information systems : IJBIS
19
Electronic commerce research and applications
16
Management science : journal of the Institute for Operations Research and the Management Sciences
15
International journal of contemporary hospitality management
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of information & knowledge management : JIKM
11
The power of one : gaining business value from personalization technologies
11
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Journal of electronic commerce research : JECR
10
Management information systems : mis quarterly
10
Decision support systems : DSS ; the international journal
9
Information systems and e-business management : ISeB
9
Journal of retailing
9
Journal of internet commerce
8
SpringerLink / Bücher
8
Technological forecasting & social change : an international journal
8
Tourism management perspectives : TMP
8
Electronic markets : the international journal on networked business
7
INFORMS journal on computing : JOC
7
International journal of internet marketing and advertising : IJIMA
7
Journal of organizational computing and electronic commerce
7
Praxis der Personalisierung im Handel : mit zeitgemäßen E-Commerce-Konzepten Umsatz und Kundenwert steigern
7
Psychology & marketing
7
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
6
European journal of operational research : EJOR
6
Faculty & research / Insead : working paper series
6
International journal of production research
6
Journal of hospitality marketing & management
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Lecture notes in business information processing : LNBIP
6
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
6
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ECONIS (ZBW)
36
USB Cologne (EcoSocSci)
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1
Wisdom of crowds : SWOT analysis based on hybrid text mining methods using online reviews
Wu, Jie
;
Zhao, Narisa
;
Yang, Tong
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014541931
Saved in:
2
The role of recommendation sources and attribute framing in online product recommendations
Yang, Yikai
;
Zheng, Jiehui
;
Yu, Yining
;
Qiu, Yiling
; …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014549158
Saved in:
3
Fake or credible? : antecedents and consequences of perceived credibility in exaggerated online reviews
Román, Sergio
;
Riquelme, Isabel P.
;
Iacobucci, Dawn
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534117
Saved in:
4
Understanding online fake review production strategies
Banerjee, Snehasish
;
Chua, Alton Y. K.
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013534257
Saved in:
5
Fake review detection in e-commerce platforms using aspect-based sentiment analysis
Hájek, Petr
;
Hikkerova, Lubica
;
Sahut, Jean-Michel
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383045
Saved in:
6
A recommending system for mobile games using the dynamic nonparametric model
Bae, Joonho
;
Park, Jinkyoo
;
Choi, Jeonghye
;
Soh, Seung Bum
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383056
Saved in:
7
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
Saved in:
8
How rating mechanisms shape user search, quality inference and engagement in online platforms : experimental evidence
Foster, Joshua
- In:
Journal of business research : JBR
142
(
2022
),
pp. 791-807
Persistent link: https://www.econbiz.de/10013168461
Saved in:
9
A value perspective on online review platforms : profiling preference structures of online shops and traditional companies
König, Tatjana Maria
;
Hein, Nika
;
Nimsgern, Vivien
- In:
Journal of business research : JBR
145
(
2022
),
pp. 387-401
Persistent link: https://www.econbiz.de/10013197914
Saved in:
10
Perceived usefulness of online customer reviews : a review mining approach using machine learning & exploratory data analysis
Guha Majumder, Madhumita
;
Gupta, Sangita Dutta
;
Paul, Justin
- In:
Journal of business research : JBR
150
(
2022
),
pp. 147-164
Persistent link: https://www.econbiz.de/10013365607
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