//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Schriftenreihe Schwerpunkt Marketing"
~isPartOf:"Journal of marketing communications"
~subject:"Internet marketing"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Informationsprozeß"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Social web
Kommunikation
30
Communication
29
Marketing management
10
Marketingmanagement
10
Consumer behaviour
9
Konsumentenverhalten
9
Internal communication
8
Interne Kommunikation
8
Public relations
7
Öffentlichkeitsarbeit
7
Advertising effects
5
Beziehungsmarketing
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Relationship marketing
5
Werbewirkung
5
Brand management
4
Markenführung
4
Marketing
4
Social Web
4
CSR communication
3
Online-Marketing
3
Advertising
2
Confidence
2
Corporate reputation
2
Cultural identity
2
Firmenimage
2
Kulturelle Identität
2
Measurement
2
Messung
2
Multimedia
2
Stakeholder
2
USA
2
United States
2
Unternehmen
2
Vertrauen
2
Wahrnehmung
2
Werbung
2
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Hochschulschrift
1
Thesis
1
Language
All
English
5
German
1
Author
All
Buchanan-Oliver, Margo
1
Capece, Guendalina
1
Di Pillo, Francesca
1
Fitzgerald, Emma May
1
Göbel, Fabian
1
Hammick, Jinhyon Kwon
1
Ju, Ilyoung
1
Lew, Zijian
1
Pang, Augustine
1
Shin, Wonsun
1
Walther, Joseph B.
1
more ...
less ...
Published in...
All
Schriftenreihe Schwerpunkt Marketing
Journal of marketing communications
Journal of communication management : an international journal
16
Corporate communications : an international journal
14
Journal of business research : JBR
13
Research
11
SpringerLink / Bücher
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of advertising research
9
International journal of internet marketing and advertising : IJIMA
7
International journal of business communication : IJBC ; a publication of the Association of Business Communication
6
International journal of networking and virtual organisations : IJNVO
5
PR-Praxis
5
Springer eBook Collection
5
Business horizons
4
Corporate reputation review : an international journal
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information systems research : ISR
4
International journal of contemporary hospitality management
4
Management information systems : mis quarterly
4
Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
3
Central European business review : CEBR
3
European journal of marketing : EJM
3
Europäische Kulturen in der Wirtschaftskommunikation
3
International journal of business communication : IJBC : a publication of the Association for Business Communication
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of technology marketing : IJTMkt
3
Journal of business ethics : JOBE
3
Journal of communication management
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of information & knowledge management : JIKM
3
Journal of internet commerce
3
Journal of knowledge management
3
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing and consumer services
3
Leitfaden Online-Marketing ; [Bd. 1]
3
Online-Kommunikation im Social Web : Mythen, Theorien und Praxisbeispiele
3
Organisationskommunikation
3
Psychology & marketing
3
Strategic corporate communication in the digital age
3
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Chinese website design : communication as a mirror of culture
Capece, Guendalina
;
Di Pillo, Francesca
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10012424771
Saved in:
2
Building relationships through dialogic communication: organizations, stakeholders, and computer-mediated communication
Pang, Augustine
;
Shin, Wonsun
;
Lew, Zijian
;
Walther, …
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 68-82
Persistent link: https://www.econbiz.de/10011852913
Saved in:
3
Facebook fan page : the effect of perceived socialness in consumer-brand communication
Hammick, Jinhyon Kwon
;
Ju, Ilyoung
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 686-702
Persistent link: https://www.econbiz.de/10011927578
Saved in:
4
Industry and agency views of social media : issues implementing dialogic communication
Buchanan-Oliver, Margo
;
Fitzgerald, Emma May
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10011612612
Saved in:
5
Open Brands : Effekte nutzergenerierter Markenbotschaften auf die Markenwahrnehmung
Göbel, Fabian
-
2013
Persistent link: https://www.econbiz.de/10009735582
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->