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isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Markenführung"
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Markenführung
Designation of origin
52
Herkunftsbezeichnung
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Brand image
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Markenimage
35
Destination management
33
Destinationsmanagement
33
Tourism marketing
28
Tourismusmarketing
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destination image
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Kulturelle Identität
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Lin, Zhibin
2
Abdelwahab, Dalia
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Agnoli, Lara
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Aitken, Robert
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Andéhn, Mikael
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Barrio-García, Salvador del
1
Begalli, Diego
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Borini, Felipe Mendes
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Campelo, Adriana
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Giraldi, Janaina de Moura Engracia
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Gnoth, Juergen
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Guido, Gianluigi
1
He, Xinming
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Jiménez, Nadia
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Johnson, Zachary S.
1
Kim, Soyeon
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L'Espoir Decosta, J. N. Patrick
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Lee, Sangwon
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Lehto, Xinran Y.
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Maclennan, Maria Laura Ferranty
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Peng, Norman
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Spielmann, Nathalie
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The journal of brand management : an international journal
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
International marketing review
16
Journal of business research : JBR
15
The journal of product & brand management
14
Journal of international consumer marketing
13
Journal of global marketing
11
Asia Pacific journal of marketing and logistics
8
Journal of international marketing
8
Marketing intelligence & planning
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Corporate reputation review : an international journal
5
Journal of retailing and consumer services
5
Australasian marketing journal
4
Journal of fashion marketing and management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of promotion management : JPM
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Tourism management : research, policies, practice
4
Brand management in emerging markets : theories and practice
3
Business history
3
International journal of leisure and tourism marketing : IJLTM
3
Journal of Islamic marketing
3
Journal of euromarketing
3
Journal of marketing communications
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
The journal of consumer marketing
3
Africa journal of management
2
Baltic journal of management
2
Canadian journal of agricultural economics : CJAE
2
Central European business review : CEBR
2
Country of origin effect : looking back and moving forward
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Essays on the effects of brand names and prices on consumer behavior
2
European journal of marketing : EJM
2
European research studies
2
Global review of business and economic research
2
Indian journal of economics & business : IJEB
2
Innovatives Markenmanagement
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ECONIS (ZBW)
14
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1
Authenticity and product geography in the making of the agritourism destination
Andéhn, Mikael
;
L'Espoir Decosta, J. N. Patrick
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
6
,
pp. 1282-1300
Persistent link: https://www.econbiz.de/10012593216
Saved in:
2
Does regional bias matter? : examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage...
Abdelwahab, Dalia
;
San-Martín, Sonia
;
Jiménez, Nadia
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 111-126
Persistent link: https://www.econbiz.de/10013170531
Saved in:
3
The effect of message consistency and destination-positioning brand strategy type on consumer-based destination brand equity
Castañeda García, J. Alberto
;
Frías-Jamilena, D. M.
; …
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
8
,
pp. 1447-1463
Persistent link: https://www.econbiz.de/10012310013
Saved in:
4
A cultural approach to brand equity : the role of brand mianzi and brand popularity in China
Filieri, Raffaele
;
Lin, Zhibin
;
D'Antone, Simona
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 376-394
Persistent link: https://www.econbiz.de/10012060139
Saved in:
5
In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi
;
Giraldi, Janaina de Moura Engracia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011891234
Saved in:
6
Country-of-origin fit : when does a discrepancy between brand origin and country of manufacture reduce consumers' product evaluations?
Johnson, Zachary S.
;
Tian, Yichao
;
Lee, Sangwon
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 403-418
Persistent link: https://www.econbiz.de/10011606877
Saved in:
7
The images of foreign versus domestic retailer brands in China : a model of corporate brand image and store image
Lin, Zhibin
;
He, Xinming
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011350030
Saved in:
8
Geographical brand and country-of-origin effects in the Chinese wine import market
Agnoli, Lara
;
Capitello, Roberta
;
Begalli, Diego
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 541-558
Persistent link: https://www.econbiz.de/10010462633
Saved in:
9
Brand equity for origin-bounded brands
Spielmann, Nathalie
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 189-201
Persistent link: https://www.econbiz.de/10010347469
Saved in:
10
Projected and perceived destination brand personalities : the case of South Korea
Kim, Soyeon
;
Lehto, Xinran Y.
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
1
,
pp. 117-130
Persistent link: https://www.econbiz.de/10009749874
Saved in:
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