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isPartOf:"The journal of business & industrial marketing"
~language:"eng"
~person:"Gebauer, Heiko"
~person:"Guimarães Frech, Camila"
~type_genre:"Article in journal"
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Search: subject_exact:"Produktbegleitende Dienstleistung"
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Bundling strategy
3
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Gebauer, Heiko
Guimarães Frech, Camila
Kowalkowski, Christian
6
Kindström, Daniel
5
Edvardsson, Bo
2
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2
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Indounas, Kostis
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The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of service management
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Business strategy series
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European management journal
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International journal of Chinese culture and management : IJCCM
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ECONIS (ZBW)
4
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1
Value co-creation in the B2B context : a diagnosis of knowledge management based on multiple case studies
Bonamigo, Andrei
;
Guimarães Frech, Camila
;
Lopes, Ana …
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1449-1462
Persistent link: https://www.econbiz.de/10013400122
Saved in:
2
ICT as a catalyst for service business orientation
Kowalkowski, Christian
;
Kindström, Daniel
;
Gebauer, Heiko
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 506-513
Persistent link: https://www.econbiz.de/10009790087
Saved in:
3
Customer-focused and service-focused orientation in organizational structures
Gebauer, Heiko
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
27
(
2012
)
7
,
pp. 527-537
Persistent link: https://www.econbiz.de/10009672503
Saved in:
4
Global approaches to the service business in manufacturing companies
Kucza, Gunther
;
Gebauer, Heiko
- In:
The journal of business & industrial marketing
26
(
2011
)
7
,
pp. 472-483
Persistent link: https://www.econbiz.de/10009410790
Saved in:
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