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isPartOf:"The journal of industrial economics"
~isPartOf:"Journal of retailing"
~subject:"Niedrigpreisstrategie"
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Niedrigpreisstrategie
Rabatt
14
Rebate
14
Consumer behaviour
9
Konsumentenverhalten
9
Theorie
8
Theory
8
Sales promotion
7
Verkaufsförderung
7
Kundenbindungsprogramm
5
Loyalty program
5
Preismanagement
5
Pricing strategy
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Low-cost strategy
3
Beziehungsmarketing
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Einzelhandel
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Einzelhandelspreis
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Price promotion
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Promotional materials
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Relationship marketing
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Retail price
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Retail trade
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Targeted coupons
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USA
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United States
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Werbemittel
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Attribution
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Beschaffung
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Brand management
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Bundling strategy
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Conditional discounts
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Constrained optimization
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Consumer hassle cost
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Consumer protection
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Coupon strategy
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Coupon targeting
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Coupon trading
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Customer spending
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Customized temporal discounts
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Demand substitution
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Aydinli, Aylin
1
Bertini, Marco
1
Hong, Zhao
1
Liu, Huan
1
Lobschat, Lara
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Mao, Wen
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The journal of industrial economics
Journal of retailing
Journal of retailing and consumer services
7
Journal of business research : JBR
4
Psychology & marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of marketing
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Journal of marketing research : JMR
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Journal of revenue and pricing management
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Asia Pacific journal of marketing and logistics
1
Decision sciences : DS
1
Department of Economics working paper series / McMaster University, Department of Economics
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Diskussionsbeiträge / Wissenschaftliches Institut für Kommunikationsdienste
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European journal of marketing : EJM
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European journal of operational research : EJOR
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Gesellschaft im Wandel : aktuelle ökonomische Herausforderungen
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Health care financing review
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Information systems research : ISR
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International journal of advertising : the review of marketing communications
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International journal of hospitality management
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Journal of Asian finance, economics and business : JAFEB
1
Journal of business strategy
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of hospitality marketing & management
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Journal of marketing theory and practice
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Marketing : ZFP ; journal of research and management
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
1
OR spectrum : quantitative approaches in management
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Omega : the international journal of management science
1
Public policy discussion papers
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Review of industrial organization : RIO
1
Schmalenbach journal of business research : SBUR
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
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Working papers / Bureau of Economics, Federal Trade Commission
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World development : the multi-disciplinary international journal devoted to the study and promotion of world development
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ECONIS (ZBW)
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The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
2
Consumer reactance to promotional favors
Bertini, Marco
;
Aydinli, Aylin
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 578-589
Persistent link: https://www.econbiz.de/10012495496
Saved in:
3
Sometimes "fee" is better than "free" : token promotional pricing and consumer reactions to price promotion offering product upgrades
Mao, Wen
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 173-184
Persistent link: https://www.econbiz.de/10011505004
Saved in:
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