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isPartOf:"Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]"
~isPartOf:"Journal of marketing communications"
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
Journal of marketing communications
Journal of business research : JBR
92
Journal of retailing and consumer services
61
International journal of hospitality management
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International journal of selection and assessment
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Psychology & marketing
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SpringerLink / Bücher
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NBER Working Paper
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of travel and tourism marketing
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Product experience
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Marketing : ZFP ; journal of research and management
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Tourism management perspectives : TMP
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Academy of Management journal : AMJ
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CESifo working papers
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Marketing letters : a journal of research in marketing
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Journal of retailing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The leadership quarterly : LQ ; an international journal of political, social and behavioral science
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IZA Discussion Paper
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Journal of business and psychology
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Journal of behavioral decision making
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Research
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Asia Pacific journal of marketing and logistics
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Sonderforschungsbereich 504, Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung
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International journal of advertising : the review of marketing communications
13
Journal of consumer behaviour : an international research review
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Journal of economic behavior & organization : JEBO
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Journal of economic psychology : research in economic psychology and behavioral economics
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ECONIS (ZBW)
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1
The impact of personalization on viral behavior intentions on TikTok : the role of perceived creativity, authenticity, and need for uniqueness
Chu, Shu-Chuan
;
Deng, Tao
;
Mundel, Juan
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014529134
Saved in:
2
Design matters : cross-modal correspondences between vision and taste in food advertising
Lee, Jinha
;
Lim, Heejin
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 132-151
Persistent link: https://www.econbiz.de/10012872749
Saved in:
3
Does messaging matter? : investigating the influence of media headlines on perceptions and attitudes of the in-group and out-group
Havard, Cody T.
;
Ferrucci, Patrick
;
Ryan, Timothy D.
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 20-30
Persistent link: https://www.econbiz.de/10012424755
Saved in:
4
Regulatory focus and choice : the impact of control perceptions on advertising effectiveness
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 69-92
Persistent link: https://www.econbiz.de/10012424758
Saved in:
5
The effects of typefaces on ad effectiveness considering psychological perception and perceived communicator’s power
Kim, Soojin
;
Jung, A-Reum
;
Kim, Yoojung
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 716-741
Persistent link: https://www.econbiz.de/10012653583
Saved in:
6
(The lack of) fluency and perceptions of decision making
Jain, Gaurav
;
Shrivastava, Sunaina
;
Nayakankuppam, Dhananjay
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 670-684
Persistent link: https://www.econbiz.de/10012624677
Saved in:
7
Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
Saved in:
8
The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising
Myers, Jun
;
Jung, Jae Min
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 229-246
Persistent link: https://www.econbiz.de/10012203290
Saved in:
9
A series of persuasive events : sequencing effects of negative and positive messages on party evaluations and perceptions of negativity
Nai, Alessandro
;
Seeberg, Henrik Bech
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 412-432
Persistent link: https://www.econbiz.de/10011880783
Saved in:
10
The role of medium content and ad format congruity in influencing advertising outcomes
Bishop, Melissa M.
;
Brocato, E. Deanne
;
Vijayalakshmi, …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 371-384
Persistent link: https://www.econbiz.de/10011743979
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