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isPartOf:"Working paper / Harvard Business School, Division of Research"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of promotion management : JPM"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Filmindustrie"
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Film industry
17
Filmwirtschaft
17
Product Placement
6
Product placement
6
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5
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Working paper / Harvard Business School, Division of Research
Journal of marketing
Journal of promotion management : JPM
Journal of cultural economics
51
The journal of media economics
31
Journal of travel and tourism marketing
17
Journal of business research : JBR
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Applied economics letters
14
International journal of arts management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Applied economics
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Information economics and policy : IEP
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Marketing letters : a journal of research in marketing
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International journal of industrial organization
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Review of industrial organization : RIO
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The journal of law & economics
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European journal of marketing : EJM
5
Industrial and corporate change
5
International journal of advertising : the review of marketing communications
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International journal of business and globalisation : IJBG
5
JMM : the international journal on media management
5
Journal of economics & management strategy : JEMS
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Journal of global fashion marketing : JGfM
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Marketing intelligence & planning
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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Regional studies
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Academy of Management journal : AMJ
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Business history review
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Harvard-Business-Manager : das Wissen der Besten
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ECONIS (ZBW)
17
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1
Does topic consistency matter? : a study of critic and user reviews in the movie industry
Kim, Eunsoo
;
Ding, MengQi
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 428-450
Persistent link: https://www.econbiz.de/10014245142
Saved in:
2
Do spoilers really spoil? : using topic modeling to measure the effect of spoiler reviews on box office revenue
Ryoo, Jun Hyun
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 70-88
Persistent link: https://www.econbiz.de/10012485583
Saved in:
3
Branding cultural products in international markets : a study of Hollywood movies in China
Gao, Weihe
;
Ji, Li
;
Liu, Yong
;
Sun, Qi
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 86-105
Persistent link: https://www.econbiz.de/10012214920
Saved in:
4
Key factors in understanding trends in Hollywood product placements from 2005 to 2015
Seipel, Melissa
;
Freeman, Jason
;
Brubaker, Pamela
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 755-773
Persistent link: https://www.econbiz.de/10011979228
Saved in:
5
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
Saved in:
6
Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
Saved in:
7
An exploratory content analysis of product placement in top grossing films
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10011522065
Saved in:
8
Product placement in top-grossing Hollywood movies : 2001-2012
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 835-852
Persistent link: https://www.econbiz.de/10011632069
Saved in:
9
"See me or not, I am there" : Chinese white-collar moviegoers’ interpretation of product placements in Chinese commercial movies
Chen, Huan
;
Lin, En-ying
;
Liu, Fang
;
Dai, Tingting
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 507-533
Persistent link: https://www.econbiz.de/10010233299
Saved in:
10
Talking about films : word-of-mouth behavior and the network of success determinants of motion pictures
Roschk, Holger
;
Große, Sebastian
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 299-316
Persistent link: https://www.econbiz.de/10009787531
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