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language:"eng"
~accessRights:"restricted"
~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of marketing research : JMR"
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Direct marketing
8
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Albers, Sönke
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Journal of global marketing
Journal of marketing research : JMR
Service business
Health marketing quarterly
16
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8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of retailing
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International journal of pharmaceutical and healthcare marketing : IJPHM
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International journal of advertising : the quarterly review of marketing communications
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Journal of behavioral and experimental economics
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
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ECONIS (ZBW)
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1
Ethical issues in pharmaceutical marketing : a systematic review and future research agenda
Limbu, Yam B.
;
Huhmann, Bruce A.
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012821769
Saved in:
2
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
3
Revisiting Pfizer's DTCA of Lipitor using Dr. Jarvik as a spokesperson : analyses under the teleological and deontological theories of ethics
Koku, Paul Sergius
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10012821776
Saved in:
4
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
5
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
6
A meta-analysis of marketing communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
7
Predicting direct marketing response in banking : comparison of class imbalance methods
Miguéis, Vera L.
;
Camanho, Ana Santos
;
Borges, José
- In:
Service business
11
(
2017
)
4
,
pp. 831-849
Persistent link: https://www.econbiz.de/10011915012
Saved in:
8
A support vector machine (SVM) approach to imbalanced datasets of customer responses : comparison with other customer response models
Kim, Gitae
;
Chae, Bongsug Kevin
;
Olson, David L.
- In:
Service business
7
(
2013
)
1
,
pp. 167-182
Persistent link: https://www.econbiz.de/10009728531
Saved in:
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