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language:"eng"
~accessRights:"restricted"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Segmentation in social marketing : process, methods and application"
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Market segmentation
21
Marktsegmentierung
21
Social Marketing
10
Social marketing
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market segmentation
5
segmentation
4
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3
Pricing strategy
3
Theorie
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Dietrich, Timo
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Afèche, Philipp
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August, Terrence
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Management science : journal of the Institute for Operations Research and the Management Sciences
Segmentation in social marketing : process, methods and application
Journal of retailing and consumer services
20
Discussion paper / Centre for Economic Policy Research
18
Tourism management : research, policies, practice
11
Discussion papers / CEPR
10
Journal of strategic marketing
9
European journal of operational research : EJOR
8
International journal of wine business research
8
Journal of revenue and pricing management
8
International journal of contemporary hospitality management
7
Journal of business research : JBR
7
Journal of marketing analytics : JMA
7
Journal of travel and tourism marketing
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Marketing intelligence & planning
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SpringerLink / Bücher
7
Tourism economics : the business and finance of tourism and recreation
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Working paper / National Bureau of Economic Research, Inc.
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The international review of retail, distribution and consumer research
6
Asia Pacific journal of marketing and logistics
5
Handbook of research on ethnic and intra-cultural marketing
5
International journal of hospitality management
5
International journal of wine business research : IJWBR
5
Journal of financial economics
5
Journal of food products marketing
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Journal of vacation marketing : an international journal
5
Market : review for marketing theory and practice
5
Technological forecasting & social change : an international journal
5
Tourism management perspectives : TMP
5
Applied economics
4
Applied economics letters
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Economics letters
4
Journal of air transport management
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Journal of international economics
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Journal of vacation marketing
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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American economic review
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Australasian marketing journal
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ECONIS (ZBW)
21
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1
Disclosure and competition for capital
Cheng, Stephanie F.
;
Cuny, Christine
;
Xue, Hao
- In:
Management science : journal of the Institute for …
69
(
2023
)
7
,
pp. 4312-4330
Persistent link: https://www.econbiz.de/10014338357
Saved in:
2
When is product personalization profit-enhancing? : a behavior-based discrimination model
Laussel, Didier
;
Resende, Joana
- In:
Management science : journal of the Institute for …
68
(
2022
)
12
,
pp. 8872-8888
Persistent link: https://www.econbiz.de/10014284935
Saved in:
3
The value of personalized pricing
Elmachtoub, Adam N.
;
Gupta, Vishal
;
Hamilton, Michael L.
- In:
Management science : journal of the Institute for …
67
(
2021
)
10
,
pp. 6055-6070
Persistent link: https://www.econbiz.de/10012665718
Saved in:
4
Index fund entry and financial product market competition
Sun, Yang
- In:
Management science : journal of the Institute for …
67
(
2021
)
1
,
pp. 500-523
Persistent link: https://www.econbiz.de/10012435305
Saved in:
5
Design and pricing of discretionary service lines
Debo, Laurens
;
Li, Cuihong
- In:
Management science : journal of the Institute for …
67
(
2021
)
4
,
pp. 2251-2271
Persistent link: https://www.econbiz.de/10012522180
Saved in:
6
Market segmentation and software security : pricing patching rights
August, Terrence
;
Dao, Duy
;
Kim, Kihoon
- In:
Management science : journal of the Institute for …
65
(
2019
)
10
,
pp. 4575-4597
Persistent link: https://www.econbiz.de/10012118083
Saved in:
7
Segmentation of spatially dependent geographical units : model and application
Govind, Rahul
;
Chatterjee, Rabikar
;
Mittal, Vikas
- In:
Management science : journal of the Institute for …
64
(
2018
)
4
,
pp. 1941-1956
Persistent link: https://www.econbiz.de/10011855763
Saved in:
8
Expertise in online markets
Despotakis, Stylianos
;
Hafalir, Isa
;
Ravi, Ramamoorthi
; …
- In:
Management science : journal of the Institute for …
63
(
2017
)
11
,
pp. 3895-3910
Persistent link: https://www.econbiz.de/10011772842
Saved in:
9
An umbrella review of the use of segmentation in social marketing interventions
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
;
Pang, Bo
; …
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 9-23)
.
2017
Persistent link: https://www.econbiz.de/10011557771
Saved in:
10
The importance of segmentation in social marketing strategy
French, Jeff
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 25-40)
.
2017
Persistent link: https://www.econbiz.de/10011557881
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