The value of personalized pricing
Year of publication: |
2021
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Authors: | Elmachtoub, Adam N. ; Gupta, Vishal ; Hamilton, Michael L. |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 67.2021, 10, p. 6055-6070
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Subject: | price discrimination | personalization | market segmentation | Preisdifferenzierung | Price discrimination | Marktsegmentierung | Market segmentation | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
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