The value of personalized pricing
Adam N. Elmachtoub, Vishal Gupta, Michael L. Hamilton
| Year of publication: |
2021
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|---|---|
| Authors: | Elmachtoub, Adam N. ; Gupta, Vishal ; Hamilton, Michael L. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 67.2021, 10, p. 6055-6070
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| Subject: | price discrimination | personalization | market segmentation | Preisdifferenzierung | Price discrimination | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2020.3821 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012665718