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language:"eng"
~institution:"AMA Summer Academic Conference <2023, San Francisco, Calif.>"
~institution:"Harvard Graduate School of Business Administration"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
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Konsumentenverhalten
Marktforschung
Marketing
10
Marketingmanagement
7
Marketing management
6
Consumer behaviour
4
Market research
3
Advertising
2
Artificial intelligence
2
Beziehungsmarketing
2
Einzelhandel
2
Internet marketing
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Künstliche Intelligenz
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Online-Marketing
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Relationship marketing
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Retail trade
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Werbung
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Brand
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Competition
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Consumer goods industry
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Consumer society
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Customer satisfaction
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Handelsmarke
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Barwise, Patrick
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Johnson, Brian
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Meehan, Sean A.
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Nunes, Paul
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
Harvard Graduate School of Business Administration
American Marketing Association
35
Edward Elgar Publishing
7
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
4
Information Resources Management Association
4
European Association for Industrial Marketing Research
3
Academy of Marketing Science
2
Bain & Company <Boston, Mass.>
2
European Marketing Academy
2
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2
GfK-Nürnberg e.V.
2
Market Research Society
2
NetLibrary, Inc
2
Nihon Bōeki Shinkōkai
2
Weltwirtschaftsforum
2
World Marketing Congress <19., 2016, Paris>
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2019, Austin, Tex.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
Academy of Marketing
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Academy of Marketing Science, Coral Gables, Fla.
1
Advertising Research Foundation
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Management Association / Marketing Division
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
Athens Institute for Education and Research
1
BDW, Deutscher Kommunikationsverband
1
Bangladesh Small and Cottage Industries Corporation <Dhaka>
1
Bund Deutscher Verkaufsförderer und Trainer
1
Canadian Center of Science and Education <Toronto>
1
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ECONIS (ZBW)
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A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
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2
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444517
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3
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444522
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4
Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick
;
Meehan, Sean A.
-
2004
Persistent link: https://www.econbiz.de/10001830108
Saved in:
5
Mass affluence : seven new rules of marketing to today's consumer
Nunes, Paul
;
Johnson, Brian
-
2004
Persistent link: https://www.econbiz.de/10001932772
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