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language:"eng"
~institution:"Springer Fachmedien Wiesbaden"
~type_genre:"Conference paper"
~type_genre:"Hochschulschrift"
~type_genre:"Thesis"
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Marketing
6
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2
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Cadeaux, Jack, Marketing, Australian School of Business, UNSW
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Providing a new perspective on understanding and measuring of customer inspiration
Stoll, Lisa
-
2022
Persistent link: https://www.econbiz.de/10012630765
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2
The creation of the extraordinary : perspectives on luxury
Gurzki, Hannes
-
2020
Persistent link: https://www.econbiz.de/10012173666
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3
The pursuit of food well-being : the mechanisms behind consumers' food well-being, and their relevance for food retailing and marketing
Frentz, Florentine
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2020
Persistent link: https://www.econbiz.de/10012212372
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4
User-oriented appropriateness : a theoretical model of written text on facebook for improved PR communication
Gust, Benjamin
-
2020
Persistent link: https://www.econbiz.de/10012210631
Saved in:
5
An investor’s perspective on marketing excellence : how objective marketing indicants can complement firm valuations
Kemsa, Dominik
-
2019
Persistent link: https://www.econbiz.de/10011949186
Saved in:
6
Reassessing the relationship between marketing and public relations : new perspectives from the philosophy of science and history of thought
Dühring, Lisa
-
2017
Persistent link: https://www.econbiz.de/10011640104
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