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language:"eng"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Segmentation in social marketing : process, methods and application"
~isPartOf:"The international review of retail, distribution and consumer research"
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Market segmentation
32
Marktsegmentierung
32
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European journal of marketing : EJM
Segmentation in social marketing : process, methods and application
The international review of retail, distribution and consumer research
Journal of retailing and consumer services
31
NBER working paper series
24
Tourism management : research, policies, practice
23
Journal of travel and tourism marketing
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Journal of strategic marketing
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Working paper / National Bureau of Economic Research, Inc.
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Discussion paper / Centre for Economic Policy Research
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of business research : JBR
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Marketing intelligence & planning
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of targeting, measurement and analysis for marketing
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Journal of vacation marketing : an international journal
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European journal of operational research : EJOR
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Journal of revenue and pricing management
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NBER Working Paper
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CESifo working papers
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Tourism economics : the business and finance of tourism and recreation
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International journal of contemporary hospitality management
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International journal of hospitality management
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The journal of consumer marketing
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Discussion papers / CEPR
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Faculty & research / Insead : working paper series
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International journal of industrial organization
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International journal of retail & distribution management
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Journal of banking & finance
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Journal of marketing management : MM
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Asia Pacific journal of marketing and logistics
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of international financial markets, institutions & money
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International journal of wine business research
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Retail analytics : store segmentation using rule-based purchasing behavior analysis
Bilgic, Emrah
;
Cakir, Ozgur
;
Kantardzic, Mehmed
;
Duan, …
- In:
The international review of retail, distribution and …
31
(
2021
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012609706
Saved in:
2
Retail market segmentation : the use of consumer decision-making styles, overall satisfaction and demographics
Makgosa, Rina
;
Sangodoyin, Oluranti
- In:
The international review of retail, distribution and …
28
(
2018
)
1
,
pp. 64-91
Persistent link: https://www.econbiz.de/10011853984
Saved in:
3
Profiling prospective private-label buyers
Larson, Ronald B.
- In:
The international review of retail, distribution and …
28
(
2018
)
5
,
pp. 516-530
Persistent link: https://www.econbiz.de/10011988217
Saved in:
4
Domain-specific market segmentation using a latent class mixture modelling approach and wine-related lifestyle (WRL) algorithm
Bruwer, Johan
;
Li, Elton
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1552-1576
Persistent link: https://www.econbiz.de/10011755184
Saved in:
5
An umbrella review of the use of segmentation in social marketing interventions
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
;
Pang, Bo
; …
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 9-23)
.
2017
Persistent link: https://www.econbiz.de/10011557771
Saved in:
6
The importance of segmentation in social marketing strategy
French, Jeff
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 25-40)
.
2017
Persistent link: https://www.econbiz.de/10011557881
Saved in:
7
Changing times for social marketing segmentation
Dibb, Sally
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 41-59)
.
2017
Persistent link: https://www.econbiz.de/10011557884
Saved in:
8
How and why segmentation improves ROI
Lee, Nancy R.
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 61-74)
.
2017
Persistent link: https://www.econbiz.de/10011557890
Saved in:
9
Segmentation in social marketing : five steps to success
Dietrich, Timo
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 77-92)
.
2017
Persistent link: https://www.econbiz.de/10011557896
Saved in:
10
Methods in segmentation
Dolnicar, Sara
;
Grün, Bettina
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 93-107)
.
2017
Persistent link: https://www.econbiz.de/10011557899
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