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language:"eng"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Dienstleistungsqualität"
~subject:"Social web"
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Dienstleistungsqualität
Social web
Beziehungsmarketing
398
Relationship marketing
398
Lieferantenmanagement
208
Supplier relationship management
208
B-to-B-Marketing
151
Business-to-business marketing
151
Consumer behaviour
55
Konsumentenverhalten
55
Customer value
50
Kundenwert
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Salespeople
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Verkaufspersonal
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Marketing management
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Marketingmanagement
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Selling
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Verkauf
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Betriebliche Wertschöpfung
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Kundenintegration
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Value creation
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Customer satisfaction
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Social Web
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Brand management
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Service quality
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Internet marketing
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Online-Marketing
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Agnihotri, Raj
5
Itani, Omar S.
4
Balaji, M. S.
2
Cadeaux, Jack
2
Chaker, Nawar N.
2
Dwivedi, Yogesh Kumar
2
Mero, Joel
2
Song, Hua
2
Terho, Harri
2
Yu, Kangkang
2
Akter, Shahriar
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AlSaleh, Dhoha A.
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Ancillai, Chiara
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Archer-Brown, Chris
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Arslanagic-Kalajdzic, Maja
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Baabdullah, Abdullah Mohammed
1
Bala, Pradip Kumar
1
Behera, Rajat Kumar
1
Behl, Abhishek
1
Bhatia, Sandhya
1
Briggs, Elten
1
Brown, Brian P.
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Bruhn, Manfred
1
Brynildsen, Gina
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Bush, Alan J.
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Caigny, Arno de
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Campbell, Colin L.
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Cao, Guangming
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Cardinali, Silvio
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Casidy, Riza
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Chan, Ka Wing
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Chan, Tommy K. H.
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Chirumalla, Koteshwar
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Chong, Alain Yee Loong
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Christodoulides, George
1
Chuang, Shu-Hui
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of retailing and consumer services
238
Journal of business research : JBR
191
International journal of hospitality management
124
The journal of services marketing
108
The service industries journal
80
Journal of hospitality marketing & management
64
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
57
Services marketing quarterly
54
International journal of contemporary hospitality management
52
Journal of service management
52
Journal of service research : JSR
51
Service business
50
Journal of strategic marketing
47
Journal of travel and tourism marketing
47
Cogent business & management
41
International journal of internet marketing and advertising : IJIMA
39
Tourism management : research, policies, practice
37
Marketing intelligence & planning
36
Journal of the Academy of Marketing Science
35
Asia Pacific journal of marketing and logistics
34
The journal of product & brand management
34
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
31
International journal of electronic customer relationship management : IJECRM
30
Journal of marketing
30
The TQM journal : the international review of organizational improvement
30
International journal of electronic marketing and retailing : IJEMR
29
Psychology & marketing
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of service research
27
Technological forecasting & social change : an international journal
27
Journal of internet commerce
26
The international journal of bank marketing : IJBM
26
Business horizons
25
International journal of quality and service sciences
24
Journal of air transport management
24
The journal of brand management : an international journal
23
The journal of business & industrial marketing
23
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ECONIS (ZBW)
58
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
3
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
4
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
5
Unethical use of information access and analytics in B2B service organisations : the dark side of behavioural loyalty
Behera, Rajat Kumar
;
Bala, Pradip Kumar
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 14-31
Persistent link: https://www.econbiz.de/10014282238
Saved in:
6
Buffering B2B service failure : the role of customer engagement
Sands, Sean
;
Campbell, Colin L.
;
Ferraro, Carla
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 47-60
Persistent link: https://www.econbiz.de/10013255667
Saved in:
7
The impact of customer characteristics on exploitation and exploration capabilities : an empirical study of outsourcing service companies
Kanani-Moghadam, Venus
;
Zarghami, Seyed Ashkan
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 340-351
Persistent link: https://www.econbiz.de/10013326861
Saved in:
8
The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM
Kwon, Jumbum
;
Chan, Ka Wing
;
Gu, William
;
Septianto, Felix
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 212-225
Persistent link: https://www.econbiz.de/10013326938
Saved in:
9
Franchise network relationships and word of mouth communication in social media networks
Sashi, C. M.
;
Brynildsen, Gina
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 153-163
Persistent link: https://www.econbiz.de/10013259047
Saved in:
10
Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance
Chaker, Nawar N.
;
Nowlin, Edward L.
;
Pivonka, Maxwell T.
; …
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 127-144
Persistent link: https://www.econbiz.de/10013206400
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