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language:"eng"
~isPartOf:"Journal of advertising research"
~isPartOf:"SpringerLink / Bücher"
~type_genre:"Aufsatz in Zeitschrift"
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Market research
25
Marktforschung
25
Internet marketing
4
Online-Befragung
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4
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Journal of advertising research
SpringerLink / Bücher
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
85
Qualitative market research : an international journal
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Journal of the Academy of Marketing Science
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38
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Journal of retailing and consumer services
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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European journal of marketing : EJM
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of targeting, measurement and analysis for marketing
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Psychology & marketing
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Marketing theory
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The journal of product innovation management : an international publication of the Product Development & Management Association
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European journal of operational research : EJOR
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International journal of wine business research : IJWBR
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Marketing intelligence & planning
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of retailing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The journal of brand management : an international journal
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Australasian marketing journal
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European research : marketing, opinion, advertising
11
International journal of consumer studies
11
Technological forecasting & social change : an international journal
11
Consumer goods Europe
10
Journal of historical research in marketing
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Journal of marketing education : JME
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Journal of the Market Research Society : JMRS
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Marketing and research today : the journal of the European Society for Opinion and Marketing Research
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ECONIS (ZBW)
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1
The influence of parental and communication style on consumer socialization : a meta-analysis informs marketing strategy considerations involving parent-child interventions
Mikeska, Jessica
;
Harrison, Robert L.
;
Carlson, Les
; …
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 319-334
Persistent link: https://www.econbiz.de/10011756550
Saved in:
2
What 80 years of study means for the future of advertising research
Stipp, Horst
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 231-234
Persistent link: https://www.econbiz.de/10011595650
Saved in:
3
Accounting for social-desirability bias in survey sampling : a model for predicting and calibrating the direction and magnitude of social-desirability bias
Gittelman, Steven
;
Lange, Victor
;
Cook, William A.
; …
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 242-254
Persistent link: https://www.econbiz.de/10011397048
Saved in:
4
Quota controls in survey research : a test of accuracy and intersource reliability in online samples
Gittelman, Steven H.
;
Thomas, Randall K.
;
Lavrakas, Paul J.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 368-379
Persistent link: https://www.econbiz.de/10011429019
Saved in:
5
Fast and Furious ... or much ado about nothing? : sub-optimal respondent behavior and data quality
Thomas, Randall K.
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 17-31
Persistent link: https://www.econbiz.de/10010354597
Saved in:
6
The impact of digital fingerprinting and identity verification on data quality : duplication detection is not a perfect science
Courtright, Melanie
;
Pashupati, Kartik
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 263-269
Persistent link: https://www.econbiz.de/10010419829
Saved in:
7
The impact of survey routers on sampling and surveys : unraveling the mysteries of survey-router design and deployment
Brigham, Nancy
;
Fallig, Michael
;
Miller, Chuck
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 381-387
Persistent link: https://www.econbiz.de/10010481199
Saved in:
8
Standing out from the crowd : the caucus methodology for eliciting brand associations across competitors
McCarthy, Michael S.
;
Oakenfull, Gillian
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 163-177
Persistent link: https://www.econbiz.de/10010383785
Saved in:
9
Uses and misuses of online-survey panels in digital research : digging past the surface
Fulgoni, Gian
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 133-137
Persistent link: https://www.econbiz.de/10010383796
Saved in:
10
Pitfalls and fraud in online advertising metrics : what makes advertisers vulnerable to cheaters, and how they can protect themselves
Edelman, Benjamin
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 127-132
Persistent link: https://www.econbiz.de/10010383797
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