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language:"eng"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of entrepreneurship in emerging economies"
~language:"rus"
~subject:"Unternehmenserfolg"
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Unternehmenserfolg
Marketing
168
Marketing management
59
Marketingmanagement
59
Consumer behaviour
32
Konsumentenverhalten
32
Firm performance
20
Innovation
17
Entrepreneurship
15
Brand management
14
Markenführung
14
USA
14
United States
14
Entrepreneurship approach
13
KMU
13
Relationship marketing
13
SME
13
Beziehungsmarketing
12
Business start-up
12
Unternehmensgründung
12
Bibliometrics
10
Bibliometrie
10
Corporate Social Responsibility
10
Corporate social responsibility
10
Social Web
9
Social web
9
Entrepreneurial marketing
8
Market research
8
Marketing theory
8
Marktforschung
8
Welt
8
World
8
Brand image
7
Business ethics
7
Competitive advantage
7
Ethics
7
Internet marketing
7
Markenimage
7
Marketing capabilities
7
Marketingtheorie
7
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Abdullah, Nor Liza
1
Abrokwah-Larbi, Kwabena
1
Agredo Diaz, Martha Lucia
1
Al-Hakimi, Mohammed A.
1
Alqahtani, Nasser
1
Auh, Seigyoung
1
Awuku-Larbi, Yaw
1
Borade, Dileep B.
1
Boyd, D. Eric
1
Brown, Brian P.
1
Brown, James R.
1
Buccieri, Dominic
1
Cacciolatti, Luca
1
Candra, Andel Hopi
1
Chen, Fadong
1
Cruz Rincon, Martha Lucia
1
Dana, Leo Paul
1
Dev, Chekitan S.
1
Dong, Baobao
1
Guo, Huiling
1
Guo, Zhaoyang
1
Hasan, Murad Baqis
1
Hirunyawipada, Tanawat
1
Ho, Foo Nin
1
Huang, Chin Wei
1
Huang, Dongling
1
Javalgi, Rajshekhar G.
1
Lee, In Hyeock
1
Lee, Soo-hee
1
Li, Guoxin
1
Liang, Xiaoning
1
Liu-Thompkins, Yuping
1
Lévesque, Moren
1
Maher, Amro A.
1
Markovitch, Dmitri G.
1
Martin, Silvia L.
1
Mohammad Enamul Hoque
1
Mohan, Mayoor
1
Najafi-Tavani, Saeed
1
Najafi-Tavani, Zhaleh
1
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Journal of business research : JBR
Journal of entrepreneurship in emerging economies
Industrial marketing management : the international journal for industrial and high-tech firms
13
Marketing in the emerging markets of Islamic countries
10
The journal of business & industrial marketing
7
Journal of the Academy of Marketing Science
6
Cogent business & management
5
Journal of marketing
5
Marketing intelligence & planning
5
International business review : the official journal of the European International Business Academy
4
Journal of strategic marketing
4
Handbook of research on Asian business
3
International journal of innovation management
3
International marketing review
3
Journal for global business advancement : JGBA
3
Journal of business-to-business marketing
3
Journal of international marketing
3
MSI reports : working paper series
3
Management research review
3
Marketing letters : a journal of research in marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Elgar original reference
2
Global business and finance review
2
International journal of business competition and growth : IJBCG
2
International journal of business performance management
2
International journal of contemporary hospitality management
2
International journal of economic perspectives : IJEP
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology, policy and management : IJTPM
2
Journal of enterprising culture
2
Journal of global marketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of research in marketing and entrepreneurship
2
Journal of small business and enterprise development
2
Marketing strategy organization and implementation
2
Research at the marketing-entrepreneurship interface
2
Routledge advances in management and business studies
2
Strategic management journal
2
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ECONIS (ZBW)
20
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1
The impact of artificial intelligence in marketing on the performance of business organizations : evidence from SMEs in an emerging economy
Abrokwah-Larbi, Kwabena
;
Awuku-Larbi, Yaw
- In:
Journal of entrepreneurship in emerging economies
16
(
2024
)
4
,
pp. 1090-1117
Persistent link: https://www.econbiz.de/10015056491
Saved in:
2
Entrepreneurial orientation and performance of SMEs : the roles of marketing capabilities and social media usage
Susanto, Perengki
;
Mohammad Enamul Hoque
;
Najeeb Ullah Shah
- In:
Journal of entrepreneurship in emerging economies
15
(
2023
)
2
,
pp. 379-403
Persistent link: https://www.econbiz.de/10014310975
Saved in:
3
Competitor orientation and SME performance in competitive environments : the moderating effect of marketing ethics
Al-Hakimi, Mohammed A.
;
Saleh, Moad Hamod
;
Borade, Dileep B.
- In:
Journal of entrepreneurship in emerging economies
15
(
2023
)
6
,
pp. 1490-1511
Persistent link: https://www.econbiz.de/10014450144
Saved in:
4
Is entrepreneurship enough to achieve superior performance in SMEs in emerging countries? : multiple mediation of market orientation and marketing capabilities
Cruz Rincon, Martha Lucia
;
Agredo Diaz, Martha Lucia
; …
- In:
Journal of entrepreneurship in emerging economies
15
(
2023
)
5
,
pp. 945-966
Persistent link: https://www.econbiz.de/10014425893
Saved in:
5
Do resource-constrained early-stage firms balance their internal resources across business activities? : if so, should they?
Lee, In Hyeock
;
Lévesque, Moren
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014287530
Saved in:
6
Firm performance and marketing analytics in the Chinese context : a contingency model
Liang, Xiaoning
;
Li, Guoxin
;
Zhang, Hao
;
Nolan, Eimear
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 589-599
Persistent link: https://www.econbiz.de/10013168000
Saved in:
7
Entrepreneurial marketing and reconfiguration towards post-entry performance : moderating effects of market dynamism and entry mode
Buccieri, Dominic
;
Park, Jieun
- In:
Journal of business research : JBR
148
(
2022
),
pp. 89-100
Persistent link: https://www.econbiz.de/10013325454
Saved in:
8
Entrepreneurial marketing and firm performance : synthesis and conceptual development
Alqahtani, Nasser
;
Uslay, Can
- In:
Journal of business research : JBR
113
(
2020
),
pp. 62-71
Persistent link: https://www.econbiz.de/10012230437
Saved in:
9
The interdependencies of marketing capabilities and operations efficiency in hospitals
Ho, Foo Nin
;
Huang, Chin Wei
- In:
Journal of business research : JBR
113
(
2020
),
pp. 337-347
Persistent link: https://www.econbiz.de/10012230499
Saved in:
10
Marketing intensity and firm performance : contrasting the insights based on actual marketing expenditure and its SG&A proxy
Markovitch, Dmitri G.
;
Huang, Dongling
;
Ye, Pengfei
- In:
Journal of business research : JBR
118
(
2020
),
pp. 223-239
Persistent link: https://www.econbiz.de/10012288593
Saved in:
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