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Marketing
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Kumar, V.
7
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393
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161
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126
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121
Industrial marketing management : the international journal for industrial and high-tech firms
110
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80
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74
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72
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66
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62
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
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54
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52
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46
Hamburger Schriften zur Marketingforschung
45
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41
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40
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38
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37
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36
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36
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36
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36
essentials
36
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
34
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34
Journal of Islamic marketing : JIMA
33
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32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
32
AMS review : official publication of the Academy of Marketing Science
31
The marketing review
30
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ECONIS (ZBW)
62
EconStor
44
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1
R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
2
Beyond income : dynamic consumer financial vulnerability
Salisbury, Linda Court
;
Nenkov, Gergana Y.
;
Blanchard, …
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 657-678
Persistent link: https://www.econbiz.de/10014325395
Saved in:
3
Commentary: mind your text in marketing practice
Chapman, Chris
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 26-31
Persistent link: https://www.econbiz.de/10012176298
Saved in:
4
Creating boundary-breaking, marketing-relevant consumer research
MacInnis, Deborah J.
;
Morwitz, Vicki G.
;
Botti, Simona
; …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012176482
Saved in:
5
What goes around comes around : the impact of marketing alliances on firm risk and the moderating role of network density
Thomaz, Felipe
;
Swaminathan, Vanitha
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 63-79
Persistent link: https://www.econbiz.de/10011372421
Saved in:
6
Market intelligence dissemination practices
Gebhardt, Gary F.
;
Farrelly, Francis J.
;
Conduit, Jodie
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 72-90
Persistent link: https://www.econbiz.de/10012175998
Saved in:
7
With power comes responsibility : how powerful marketing departments can help prevent myopic management
Srinivasan, Raji
;
Ramani, Nandini
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 108-125
Persistent link: https://www.econbiz.de/10012176004
Saved in:
8
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
Saved in:
9
Special issue: theory and practice in marketing
2017
Persistent link: https://www.econbiz.de/10011697504
Saved in:
10
How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?
Datta, Hannes
;
Ailawadi, Kusum L.
;
Heerde, Harald J. van
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011697740
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