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language:"eng"
~isPartOf:"Journal of strategic marketing"
~subject:"Brand management"
~subject:"Dienstleistungsqualität"
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Brand management
Dienstleistungsqualität
Beziehungsmarketing
161
Relationship marketing
161
Consumer behaviour
60
Konsumentenverhalten
60
Customer satisfaction
38
Kundenzufriedenheit
38
Marketing management
28
Marketingmanagement
28
Service quality
26
Social Web
22
Social web
22
Lieferantenmanagement
21
Markenführung
21
Supplier relationship management
21
Customer integration
18
Kundenintegration
18
Brand image
16
Markenimage
16
Betriebliche Wertschöpfung
15
Confidence
15
Value creation
15
Vertrauen
15
Customer value
14
Kundenwert
14
Internet marketing
13
Online-Marketing
13
Einzelhandel
11
Retail trade
11
Structural equation model
10
Strukturgleichungsmodell
10
relationship marketing
10
Brand
9
Markenartikel
9
Online retailing
8
Online-Handel
8
Strategic management
8
Strategisches Management
8
E-commerce
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English
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Japutra, Arnold
3
Roy, Sanjit Kumar
3
Fernandes, Teresa
2
Rizomyliotis, Ioannis
2
Roy, Sanjit
2
Simkin, Lyndon
2
Ahmad, Bilal
1
Akbar, Muhammad Imad Ud Din
1
Almubarak, Alanoud F.
1
Anderl, Eva
1
Anees-ur-Rehman, Muhammad
1
Apostolos, Giovanis
1
Ashill, Nicholas
1
Augusto, Mário Gomes
1
Balaji, M. S.
1
Banerjee, Shubhomoy
1
Bertschy, Marjorie
1
Biraghi, Silvia
1
Boisvert, Jean
1
Brooks, Simon
1
Burford, Oksana
1
Butaney, Gul T.
1
Canniford, Robin
1
Chatterjee, Swagato
1
Coelho, Filipe
1
Desbordes, Michel
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Ekinci, Yuksel
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Ekinici, Yuksel
1
Eshghi, Abdolreza
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Feistel, Matthias S. G.
1
Gaganpreet Singh
1
Gambetti, Rossella
1
Gounaris, Spiros
1
Graffigna, Guendalina
1
Gravier, Michael J.
1
Gruner, Richard L.
1
Gudergan, Siegfried
1
Guo, Jingjing
1
Haverila, Matti Juhani
1
Hazzam, Joe
1
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Journal of strategic marketing
Journal of retailing and consumer services
273
Journal of business research : JBR
225
International journal of hospitality management
146
The journal of services marketing
105
The journal of product & brand management
100
The journal of brand management : an international journal
84
The service industries journal
83
Journal of hospitality marketing & management
67
International journal of contemporary hospitality management
62
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
56
Journal of travel and tourism marketing
54
Services marketing quarterly
54
Cogent business & management
53
Industrial marketing management : the international journal for industrial and high-tech firms
52
Asia Pacific journal of marketing and logistics
49
Journal of service management
48
Journal of service research : JSR
47
Marketing intelligence & planning
46
Service business
45
Psychology & marketing
44
Tourism management : research, policies, practice
39
European journal of marketing : EJM
37
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
36
Journal of the Academy of Marketing Science
33
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
The TQM journal : the international review of organizational improvement
31
The international journal of bank marketing : IJBM
31
International journal of internet marketing and advertising : IJIMA
30
Journal of marketing
30
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
28
Journal of promotion management : innovations in planning and applied research
27
Journal of service research
26
Journal of air transport management
25
International journal of quality and service sciences
24
Journal of service theory and practice : JSTP
24
Total quality management & business excellence
24
Journal of retailing
23
The journal of business & industrial marketing
23
European journal of marketing
22
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ECONIS (ZBW)
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1
The impact of integrated multi-unit service touchpoints on word-of-mouth recommendations, product satisfaction, and repurchase intentions
Boisvert, Jean
;
Khan, M. Sajid
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 37-57
Persistent link: https://www.econbiz.de/10014302707
Saved in:
2
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
3
Consumers' propensity for rollover service contracts : the influences of perceived value, convenience and trust on service loyalty
Wilkins, Stephen
;
Hazzam, Joe
;
Megicks, Phil
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 516-531
Persistent link: https://www.econbiz.de/10014304907
Saved in:
4
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
5
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
6
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
7
Blame and service recovery strategies in lateral exchange markets
Ketron, Seth
;
Mai, Enping
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 3-21
Persistent link: https://www.econbiz.de/10013170039
Saved in:
8
Exploring customer experience, commitment, and engagement behaviours
Roy, Sanjit
;
Gruner, Richard L.
;
Guo, Jingjing
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10013170042
Saved in:
9
Resolving complaints online : development and validation of customers' perceived webcare scale
Sreejesh, S.
;
Paul, Justin
;
Unnithan, Anandakuttan B.
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013284044
Saved in:
10
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
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