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language:"eng"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Brand management"
~subject:"Dienstleistungsqualität"
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Brand management
Dienstleistungsqualität
Beziehungsmarketing
164
Relationship marketing
164
Consumer behaviour
76
Konsumentenverhalten
76
Customer satisfaction
33
Kundenzufriedenheit
33
Lieferantenmanagement
24
Supplier relationship management
24
Service quality
22
Salespeople
20
Verkaufspersonal
20
Customer value
17
Kundenwert
17
Marketing management
16
Marketingmanagement
16
Customer integration
13
Internet marketing
13
Kundenintegration
13
Online-Marketing
13
Social Web
13
Social web
13
Firm performance
12
USA
12
United States
12
Unternehmenserfolg
12
Kundenbindungsprogramm
11
Loyalty program
11
Markenführung
11
Marketing theory
11
Marketingtheorie
11
Brand image
10
Customer engagement
10
Einzelhandel
10
Markenimage
10
Retail trade
10
B-to-B-Marketing
9
Business-to-business marketing
9
Dienstleistungssektor
9
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Free
1
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Article
33
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33
Aufsatz in Zeitschrift
33
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English
Author
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Brady, Michael K.
2
Grégoire, Yany
2
Kumar, V.
2
Sesé, F. Javier
2
Voorhees, Clay M.
2
Allen, Alexis M.
1
Aurier, Philippe
1
Baker, Julie
1
Baker, Thomas L.
1
Bansal, Harvir S.
1
Bhagwat, Yashoda
1
Bilstein, Nicola
1
Bolton, Ruth N.
1
Borah, Sourav Bikash
1
Breivik, Einar
1
Brocato, E. Deanne
1
Chan, Kimmy Wa
1
Chen, Rocky Peng
1
Dahl, Darren W.
1
Davis-Sramek, Beth
1
Decrop, Alain
1
Derbaix, Christian
1
Dong, Beibei
1
Droge, Cornelia
1
Du, Jiangang
1
Enkawa, Takao
1
Falk, Tomas
1
Fan, Xiucheng
1
Feng, Tianjun
1
Fisher, Robert J.
1
Foo, Maw Der
1
Frank, Björn
1
Gao, Lily
1
Ghadami, Fateme
1
Giebelhausen, Michael D.
1
Gustafsson, Anders
1
Haan, Evert de
1
Handrich, Matthias
1
Hanson, Sara
1
Heidenreich, Sven
1
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Journal of the Academy of Marketing Science
Journal of retailing and consumer services
273
Journal of business research : JBR
225
International journal of hospitality management
146
The journal of services marketing
105
The journal of product & brand management
100
The journal of brand management : an international journal
84
The service industries journal
83
Journal of hospitality marketing & management
67
International journal of contemporary hospitality management
62
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
56
Journal of travel and tourism marketing
54
Services marketing quarterly
54
Cogent business & management
53
Industrial marketing management : the international journal for industrial and high-tech firms
52
Asia Pacific journal of marketing and logistics
49
Journal of service management
48
Journal of service research : JSR
47
Journal of strategic marketing
47
Marketing intelligence & planning
46
Service business
45
Psychology & marketing
44
Tourism management : research, policies, practice
39
European journal of marketing : EJM
37
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
36
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
The TQM journal : the international review of organizational improvement
31
The international journal of bank marketing : IJBM
31
International journal of internet marketing and advertising : IJIMA
30
Journal of marketing
30
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
28
Journal of promotion management : innovations in planning and applied research
27
Journal of service research
26
Journal of air transport management
25
International journal of quality and service sciences
24
Journal of service theory and practice : JSTP
24
Total quality management & business excellence
24
Journal of retailing
23
The journal of business & industrial marketing
23
European journal of marketing
22
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ECONIS (ZBW)
33
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1
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
2
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
3
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
4
How value co-creation and co-destruction unfolds : a longitudinal perspective on dialogic engagement in health services interactions
Keeling, Debbie Isobel
;
Keeling, Kathleen
;
Ruyter, Ko de
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 236-257
Persistent link: https://www.econbiz.de/10012434104
Saved in:
5
Leveraging service recovery strategies to reduce customer churn in an emerging market
Borah, Sourav Bikash
;
Prakhya, Srinivas
;
Sharma, Amalesh
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 848-868
Persistent link: https://www.econbiz.de/10012301271
Saved in:
6
Outsourcing the pain, keeping the pleasure : effects of outsourced touchpoints in the customer journey
Kranzbühler, Anne-Madeleine
;
Kleijnen, Mirella H. P.
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 308-327
Persistent link: https://www.econbiz.de/10012022581
Saved in:
7
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
8
Effective customer journey design : consumers' conception, measurement, and consequences
Kühnl, Christina
;
Jozic, Danijel
;
Homburg, Christian
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 551-568
Persistent link: https://www.econbiz.de/10012107233
Saved in:
9
When pushing back is good : the effectiveness of brand responses to social media complaints
Johnen, Marius
;
Schnittka, Oliver
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 858-878
Persistent link: https://www.econbiz.de/10012107337
Saved in:
10
How can firms stop customer revenge? : the effects of direct and indirect revenge on post-complaint responses
Grégoire, Yany
;
Ghadami, Fateme
;
Laporte, Sandra
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1052-1071
Persistent link: https://www.econbiz.de/10011951624
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