//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~language:"nep"
~source:"usbk"
~subject:"Kundenmanagement"
~subject:"Management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Kundenmanagement
Management
Marketing
2,774
Aufsatzsammlung
164
Werbung
133
Strategisches Management
126
Internet
125
Unternehmen
106
Einführung
105
Verbraucherverhalten
93
Ratgeber
89
Markenpolitik
84
Marketingmanagement
82
Verkauf
71
Dienstleistung
68
Fallstudiensammlung
67
USA
62
Advertising
61
Tourismus
60
Internet marketing
56
Brand name products
54
Electronic Commerce
54
Klein- und Mittelbetrieb
53
Strategische Planung
53
Kongress
52
Lehrbuch
49
Marketing.
43
Marketingstrategie
43
Selling
42
Small business
40
Wörterbuch
40
United States
37
Öffentlichkeitsarbeit
37
Consumer behavior
36
Kommunikation
35
Verkaufstechnik
35
Markenartikel
34
Zielgruppe
34
Strategic planning
33
Design
32
more ...
less ...
Type of publication
All
Book / Working Paper
384
Type of publication (narrower categories)
All
Bibliographie
46
Konferenzschrift
3
Wörterbuch
2
Biographie
1
Enzyklopädie
1
Festschrift
1
Language
All
English
Nepali
German
132
Undetermined
86
French
2
Author
All
Kotler, Philip
6
Hiam, Alexander
5
Walker, Orville C.
5
Winer, Russell S.
5
Hair, Joseph F.
4
McDonald, Malcolm
4
Mullins, John W.
4
Paley, Norton
4
Shaw, Stephen
4
Wilson, Richard M. S.
4
Best, Roger J.
3
Cohen, William A.
3
Donnelly, James Howard
3
Doyle, Peter
3
Gilligan, Colin
3
Gummesson, Evert
3
Hartline, Michael D.
3
Lamb, Charles W.
3
McDaniel, Carl D.
3
Peter, Jerome Paul
3
Aaker, David A.
2
Baier, Werner
2
Bejou, David
2
Belew, Shannon
2
Bjerre, Mogens
2
Bovée, Courtland L.
2
Brittain, Paul
2
Bruhn, Manfred
2
Buhr, Carl-Christian
2
Coates, Gwen
2
Cox, Roger
2
Dugdale, Keith
2
Elad, Joel
2
Ferrell, Odies C.
2
Fisk, Peter
2
Gamble, Paul R.
2
Grönroos, Christian
2
Heiman, Stephen E.
2
Helsdingen, Piet van
2
Homburg, Christian
2
more ...
less ...
Institution
All
Chartered Institute of Marketing <London>
1
Conference on Marketing Strategies for Central and Eastern Europe <6, 1998, Wien>
1
Institut für Marktorientierte Unternehmensführung <Mannheim>
1
Institute of Leadership and Management <London>
1
Nordic Conference on Business Economics <9, 1983, København>
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
5
CIM practice & revision kit / Professional post-graduate diploma in marketing
2
Foundations and trends in marketing : FTMKT
2
Research papers from the Chair of Marketing / Fernuniversität in Hagen
2
[International encyclopedia of modern hospitality and tourism management
2
Advances in business marketing and purchasing
1
Business development manuals
1
CIM practice & revision kit / Professional diploma in marketing
1
CIM tutorial texts
1
De Gruyter studies in organization
1
Dtv
1
International journal of technology management : IJTM
1
International series in quantitative marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of travel and tourism marketing
1
Meddelanden från Svenska Handelshögskolan
1
Research in competence based management
1
Research in competence-based management : RCBM
1
Turun Kauppakorkeakoulun julkaisuja / A
1
more ...
less ...
Source
All
USB Cologne (EcoSocSci)
ECONIS (ZBW)
354
Other ZBW resources
48
BASE
45
OLC EcoSci
4
USB Cologne (business full texts)
2
RePEc
2
EconStor
1
more ...
less ...
Showing
1
-
10
of
384
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Building the value machine : transforming your business through collaborative customer partnerships
Cheverton, Peter
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10004946873
Saved in:
2
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
13. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10009498963
Saved in:
3
Marketing management : a strategic decision-making approach
Mullins, John W.
;
Walker, Orville C.
-
2013
-
8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009527620
Saved in:
4
Chatter marketing : putting the relationship back in customer relationship management
Rosen, Neil M.
-
2012
-
1. ed.
Persistent link: https://www.econbiz.de/10009527834
Saved in:
5
Fuzzy methods for customer relationship management and marketing : applications and classifications
Meier, Andreas
(
contributor
);
Donzé, Laurent
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009527986
Saved in:
6
The conversation manager : the power of the modern consumer, the end of the traditional advertiser
Van Belleghem, Steven
-
2012
Persistent link: https://www.econbiz.de/10009543913
Saved in:
7
The loyalty leap : turning customer information into customer intimacy
Pearson, Brian
-
2012
Persistent link: https://www.econbiz.de/10009555150
Saved in:
8
Agri-Business : marketing and management
Choudhary, S. N.
-
2012
Persistent link: https://www.econbiz.de/10009555346
Saved in:
9
The marketing / Accounting interface
Roslender, Robin
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009556306
Saved in:
10
Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference
Post, Karen
-
2012
-
1. ed.
Persistent link: https://www.econbiz.de/10009420895
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->