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language:"eng"
~language:"spa"
~person:"Kitchen, Philip J."
~person:"McCarthy, Edmund Jerome"
~subject:"Marketingmanagement"
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Marketingmanagement
Marketing
33
Marketing management
10
USA
6
United States
6
Advertising
5
International marketing
5
Internationales Marketing
5
Theorie
5
Theory
5
Werbung
5
Kommunikation
4
Aufsatzsammlung
3
Brand management
3
Communication
3
Globalisierung
3
Globalization
3
Kommunikationspolitik
3
Management
3
Markenführung
3
Communication in marketing
2
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Marketingtheorie
2
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2
Relationship marketing
2
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2
Absatz
1
Absatzpolitik
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Beziehungsmarketing
1
Branding
1
Communications practice
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Kitchen, Philip J.
McCarthy, Edmund Jerome
Kotler, Philip
63
Kerin, Roger A.
23
Hartley, Steven W.
19
Keller, Kevin Lane
19
Peter, Jerome Paul
18
Armstrong, Gary
15
Donnelly, James H.
14
Rudelius, William
12
Baker, Michael John
10
Piercy, Nigel
10
Aaker, David A.
9
Doyle, Peter
9
Sheth, Jagdish N.
9
Adeola, Ogechi
8
Hinson, Robert
8
Morgan, Neil A.
8
Vrontis, Demetris
8
Boone, Louis E.
7
Ferrell, Odies C.
7
Hutt, Michael D.
7
McDonald, Malcolm
7
Perreault, William D.
7
Speh, Thomas W.
7
Balmer, John M. T.
6
Boyd, Harper W.
6
Cravens, David W.
6
Ford, John B.
6
Gbadamosi, Ayantunji
6
Hollensen, Svend
6
Jaworski, Bernard J.
6
Jobber, David
6
Koschnick, Wolfgang J.
6
Kurtz, David L.
6
Lamb, Charles W.
6
Lim, Weng Marc
6
Lindgreen, Adam
6
Pride, William M.
6
Thrassou, Alkis
6
Walker, Orville C.
6
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Journal of business strategy
2
Journal of promotion management : JPM
1
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ECONIS (ZBW)
10
USB Cologne (EcoSocSci)
1
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1
Basic marketing : a marketing strategy planning approach
Perreault, William D.
-
2011
-
18. ed., International student ed.
Persistent link: https://www.econbiz.de/10008815460
Saved in:
2
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
3
Marketing communications in a post-modern world
Kitchen, Philip J.
;
Proctor, Tony
- In:
Journal of business strategy
36
(
2015
)
5
,
pp. 34-42
Persistent link: https://www.econbiz.de/10011504054
Saved in:
4
Integrated marketing communication : making it work at a strategic level
Kitchen, Philip J.
;
Burgmann, Inga
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 34-39
Persistent link: https://www.econbiz.de/10011407019
Saved in:
5
Basic marketing : a marketing strategy planning approach
Perreault, William D.
-
2011
-
18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
Saved in:
6
Basic marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2009
-
17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
Saved in:
7
Basic marketing : a global-managerial approach
Cannon, Joseph P.
;
Perreault, William D.
;
McCarthy, …
-
2008
-
16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
Saved in:
8
Marketing : metaphors and metamorphosis
Kitchen, Philip J.
(
contributor
)
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003685358
Saved in:
9
Basic marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2005
-
15. ed., internat. ed
Persistent link: https://www.econbiz.de/10001950109
Saved in:
10
A reader in marketing communications
Kitchen, Philip J.
(
ed.
)
-
2005
-
1. publ.
Persistent link: https://www.econbiz.de/10013488424
Saved in:
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