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language:"eng"
~person:"Blankson, Charles"
~person:"Kraus, Sascha"
~subject:"SME"
~subject:"Unternehmensgründung"
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SME
Unternehmensgründung
Marketing
11
Entrepreneurship
6
Entrepreneurship approach
6
Business start-up
4
KMU
4
Marketing management
4
Marketingmanagement
4
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2
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2
Ghana
2
Microfinance
2
Mikrofinanzierung
2
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1
AHP-Verfahren
1
Advertising planning
1
Analytic hierarchy process
1
B-to-B-Marketing
1
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1
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1
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1
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Blankson, Charles
Kraus, Sascha
Carson, David
10
Hills, Gerald E.
9
Jones, Rosalind
9
Bilgin, Mehmet Huseyin
8
Danis, Hakan
8
Hultman, Claes M.
7
Miles, Morgan P.
7
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6
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6
Gbadamosi, Ayantunji
5
Morrish, Sussie C.
5
Crane, Frederick G.
4
Fillis, Ian
4
Nwankwo, Sonny
4
Rowley, Jennifer
4
Sethna, Zubin
4
Chaston, Ian
3
Dasgupta, Sabyasachi
3
Deacon, Jonathan
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Demir, Ender
3
Grover, Priya
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2
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2
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Business in Africa in the era of digital technology : essays in honour of Professor William K. Darley
1
International journal of entrepreneurship and innovation management
1
Journal of business research : JBR
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of small business & enterprise development
1
Source
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ECONIS (ZBW)
6
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1
Entrepreneurial value creation : conceptualizing an exchange-based view of entrepreneurship
Pinelli, Michele
;
Lechner, Christian
;
Kraus, Sascha
; …
- In:
Journal of small business & enterprise development
29
(
2022
)
2
,
pp. 261-278
Persistent link: https://www.econbiz.de/10013387807
Saved in:
2
Understanding rural micro and small business marketing practices in Ghana
Blankson, Charles
;
Renner, Peter
- In:
Business in Africa in the era of digital technology : …
,
(pp. 141-156)
.
2021
Persistent link: https://www.econbiz.de/10012612735
Saved in:
3
Developing a scale for entrepreneurial marketing : revealing its inner frame and prediction of performance
Eggers, Fabian
;
Niemand, Thomas
;
Kraus, Sascha
;
Breier, …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 72-82
Persistent link: https://www.econbiz.de/10012230439
Saved in:
4
Marketing practices of rural micro and small businesses in Ghana the role of public policy
Blankson, Charles
;
Cowan, Kirsten
;
Darley, William K.
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
1
,
pp. 29-56
Persistent link: https://www.econbiz.de/10011922745
Saved in:
5
The entrepreneurial marketing domain : a citation and co-citation analysis
Kraus, Sascha
;
Filser, Matthias
;
Eggers, Fabian
;
Hills, …
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10009660962
Saved in:
6
Special issue: Entrepreneurial marketing
Kraus, Sascha
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003924766
Saved in:
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