//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~person:"Cravens, David W."
~subject:"Marketing management"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Marketingmanagement
Marketing
16
Strategisches Management
14
Strategic management
7
Fallstudiensammlung
4
Physical distribution
3
Salespeople
3
Verkauf
3
Verkaufspersonal
3
Vertrieb
3
Absatzpolitik
2
B-to-B-Marketing
2
Business-to-business marketing
2
Management
2
Theorie
2
Theory
2
Absatz
1
Case studies
1
Entscheidungsmodell
1
Hand- und Lehrbücher, Nachschlagewerke
1
Organizational development
1
Selling
1
Strategie
1
USA
1
United States
1
Vereinigte Staaten
1
more ...
less ...
Type of publication
All
Book / Working Paper
6
Type of publication (narrower categories)
All
Lehrbuch
3
Case study
2
Fallstudie
2
Textbook
2
Fallstudiensammlung
1
Language
All
English
Author
All
Cravens, David W.
Kotler, Philip
63
Kerin, Roger A.
23
Hartley, Steven W.
19
Keller, Kevin Lane
19
Peter, Jerome Paul
18
Armstrong, Gary
15
Donnelly, James H.
14
Rudelius, William
12
Piercy, Nigel
10
Aaker, David A.
9
Baker, Michael John
9
Doyle, Peter
9
Sheth, Jagdish N.
9
Adeola, Ogechi
8
Hinson, Robert
8
Morgan, Neil A.
8
Vrontis, Demetris
8
Boone, Louis E.
7
Ferrell, Odies C.
7
Hutt, Michael D.
7
McDonald, Malcolm
7
Perreault, William D.
7
Speh, Thomas W.
7
Balmer, John M. T.
6
Boyd, Harper W.
6
Ford, John B.
6
Gbadamosi, Ayantunji
6
Hollensen, Svend
6
Jaworski, Bernard J.
6
Jobber, David
6
Jones, Rosalind
6
Koschnick, Wolfgang J.
6
Kurtz, David L.
6
Lamb, Charles W.
6
Lim, Weng Marc
6
Lindgreen, Adam
6
McCarthy, Edmund Jerome
6
Morrish, Sussie C.
6
Pride, William M.
6
more ...
less ...
Published in...
All
McGraw-Hill/Irwin series in marketing
2
The Irwin series in marketing
2
McGraw-Hill
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Strategic marketing
Cravens, David W.
;
Piercy, Nigel
-
2013
-
10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009628038
Saved in:
2
Strategic marketing
Cravens, David W.
;
Piercy, Nigel
-
2009
-
9. ed.
Persistent link: https://www.econbiz.de/10003591275
Saved in:
3
Strategic marketing
Cravens, David W.
;
Piercy, Nigel
-
2006
-
8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002365243
Saved in:
4
Strategic marketing
Cravens, David W.
;
Piercy, Nigel
;
Piercy, Nigel
-
2003
-
7. Aufl.
Persistent link: https://www.econbiz.de/10001702726
Saved in:
5
Strategic marketing cases and applications
Cravens, David W.
;
Lamb, Charles W.
-
1983
Persistent link: https://www.econbiz.de/10000051779
Saved in:
6
Strategic marketing
Cravens, David W.
-
1982
Persistent link: https://www.econbiz.de/10001388928
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->