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language:"eng"
~person:"Lim, Weng Marc"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Konsumentenverhalten
Marketingmanagement
Marketing
13
Consumer behaviour
6
Marketing management
6
marketing
4
B-to-B-Marketing
3
Bibliometrics
3
Bibliometrie
3
Business-to-business marketing
3
Welt
3
World
3
Bibliometric analysis
2
Challenger marketing
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Lieferantenmanagement
2
Marketing science
2
Marketing theory
2
Marketingtheorie
2
Nachhaltige Entwicklung
2
Nachhaltigkeit
2
Practice
2
Relationship marketing
2
Social Web
2
Social media
2
Social web
2
Supplier relationship management
2
Sustainability
2
Sustainable development
2
Theory
2
sustainability
2
Behavioral control
1
Beziehungsmarketing
1
Bibliographic coupling
1
Brand engagement
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Business engagement
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Business-to-business
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COVID-19
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Lim, Weng Marc
Kotler, Philip
63
Kerin, Roger A.
23
Keller, Kevin Lane
20
Hartley, Steven W.
19
Peter, Jerome Paul
18
Armstrong, Gary
15
Sheth, Jagdish N.
15
Donnelly, James H.
14
Rudelius, William
12
Baker, Michael John
10
Gbadamosi, Ayantunji
10
Piercy, Nigel
10
Aaker, David A.
9
Adeola, Ogechi
9
Doyle, Peter
9
McDonald, Malcolm
9
Morgan, Neil A.
9
Vrontis, Demetris
9
Hinson, Robert
8
Lindgreen, Adam
8
Parsons, Elizabeth
8
Sandıkçı, Özlem
8
Tadajewski, Mark
8
Boone, Louis E.
7
Ferrell, Odies C.
7
Hollensen, Svend
7
Hutt, Michael D.
7
Maclaran, Pauline
7
Mogaji, Emmanuel
7
Perreault, William D.
7
Speh, Thomas W.
7
Balmer, John M. T.
6
Boyd, Harper W.
6
Cravens, David W.
6
Day, George S.
6
El-Bassiouny, Noha
6
Ford, John B.
6
Hair, Joseph F.
6
Hartley, Robert F.
6
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Journal of business research : JBR
4
Journal of business-to-business marketing
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of strategic marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
11
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1
Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
Saved in:
2
Toward a theory of behavioral control
Lim, Weng Marc
;
Weissmann, Marc Arul
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 185-211
Persistent link: https://www.econbiz.de/10014303190
Saved in:
3
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
4
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
5
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
Saved in:
6
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
Bhattacharyya, Jishnu
(
ed.
);
Dash, Manoj Kumar
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013176532
Saved in:
7
The sustainability pyramid : a hierarchical approach to greater sustainability and the United Nations Sustainable Development Goals with implications for marketing theory, practice...
Lim, Weng Marc
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
2
,
pp. 142-150
Persistent link: https://www.econbiz.de/10013256367
Saved in:
8
What will business-to-business marketers learn from neuro-marketing? : insights for business marketing practice
Lim, Weng Marc
- In:
Journal of business-to-business marketing
25
(
2018
)
3
,
pp. 251-259
Persistent link: https://www.econbiz.de/10011917211
Saved in:
9
Challenger marketing
Lim, Weng Marc
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 342-345
Persistent link: https://www.econbiz.de/10012162608
Saved in:
10
In defense of challenger marketing
Lim, Weng Marc
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 397-406
Persistent link: https://www.econbiz.de/10012392048
Saved in:
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