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language:"eng"
~person:"Mylonakis, John"
~subject:"Griechenland"
~subject:"Marketing"
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Griechenland
Marketing
Bank marketing
3
Bankmarketing
3
Greece
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Beziehungsmarketing
2
Consumer behaviour
2
Konsumentenverhalten
2
Relationship marketing
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Advertising
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Bankgeschäft
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Banking services
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Customer analysis
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Customer satisfaction
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Hypothek
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Kreditgeschäft
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Kundenanalyse
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Mylonakis, John
Chaniotakis, Ioannis E.
2
Lymperopoulos, Constantine
2
Soureli, Magdalini
2
Avram, Emanuela
1
Berry, Leonard L.
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Camp, Lucian
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Chan, Kara
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Channon, Derek F.
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Chen, Jie
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Dimitriadis, Sergios
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Ennew, Christine T.
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Banks and bank systems : international research journal
2
The ICFAI University journal of bank management : IJBM
1
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ECONIS (ZBW)
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1
Customer relationship management functions : a survey of Greek bank customer satisfaction perceptions
Mylonakis, John
- In:
The ICFAI University journal of bank management : IJBM
8
(
2009
)
2
,
pp. 7-31
Persistent link: https://www.econbiz.de/10003859060
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2
The influence of banking advertising on bank customers: an examination of Greek bank customers' choices
Mylonakis, John
- In:
Banks and bank systems : international research journal
3
(
2008
)
4
,
pp. 44-49
Persistent link: https://www.econbiz.de/10003844958
Saved in:
3
A bank customer analysis and mortgage services evaluation : implications of market segmentation policies
Mylonakis, John
- In:
Banks and bank systems : international research journal
2
(
2007
)
3
,
pp. 157-172
Persistent link: https://www.econbiz.de/10003867833
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