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language:"eng"
~person:"Rather, Raouf Ahmad"
~subject:"Brand management"
~subject:"Dienstleistungsqualität"
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Brand management
Dienstleistungsqualität
Beziehungsmarketing
21
Relationship marketing
21
Consumer behaviour
18
Konsumentenverhalten
18
Customer satisfaction
11
Kundenzufriedenheit
11
Markenführung
10
Service quality
8
Customer integration
7
Kundenintegration
7
Confidence
5
Tourism
5
Vertrauen
5
Brand image
4
Brand loyalty
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Coronavirus
4
Customer brand engagement
4
Internet marketing
4
Markenimage
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Markentreue
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Tourismus
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Gastgewerbe
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Holiday behaviour
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Hospitality industry
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Tourism industry
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Tourism marketing
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Tourismusmarketing
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Tourismuswirtschaft
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Urlaubsverhalten
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customer engagement
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customer experience
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Behavioral intention
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Brand
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Customer engagement
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English
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Rather, Raouf Ahmad
Han, Heesup
27
Loureiro, Sandra Maria Correia
26
Prentice, Catherine
23
Hollebeek, Linda D.
22
Gil Saura, Irene
21
Mattila, Anna S.
18
Rahman, Zillur
16
Japutra, Arnold
15
Khan, Imran
14
Klaus, Philipp
14
Fetscherin, Marc
13
Kumar, Vikas
13
Quach, Sara
13
Sreejesh, S.
13
Veloutsou, Cleopatra
13
Balaji, M. S.
12
Gong, Taeshik
12
Gustafsson, Anders
12
Hyun, Sunghyup Sean
12
Johnson, Lester W.
12
King, Ceridwyn
12
McColl-Kennedy, Janet R.
12
Sarkar, Abhigyan
12
Usman, Osly
12
Šerić, Maja
12
Casidy, Riza
11
Fournier, Susan
11
Ahn, Jiseon
10
Bang, Nguyen
10
Guzman, Francisco
10
Qu, Hailin
10
Roy, Sanjit
10
So, Kevin Kam Fung
10
Carlson, Jamie
9
Fatma, Mobin
9
Ko, Eunju
9
Kunkel, Thilo
9
Lee, Seonjeong
9
Park, Jungkun
9
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
International journal of hospitality management
1
Journal of consumer behaviour
1
Journal of destination marketing & management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of hospitality marketing & management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management research : the journal of the Iberoamerican Academy of Management ; MRJIAM
1
The service industries journal
1
Tourism review
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ECONIS (ZBW)
15
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1
Shaping customer brand loyalty during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Tan Vo Thanh
; …
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1175-1189
Persistent link: https://www.econbiz.de/10013413224
Saved in:
2
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
3
Transforming destination-based customer engagement to revisit intention through co-creation : findings from SEM and fsQCA
Satar, Mir Shahid
;
Rather, Raouf Ahmad
;
Cheema, Sadia
; …
- In:
Tourism review
79
(
2024
)
3
,
pp. 601-621
Persistent link: https://www.econbiz.de/10014512294
Saved in:
4
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
5
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
6
Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intention
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014299252
Saved in:
7
First-time versus repeat tourism customer engagement, experience, and value cocreation : an empirical investigation
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Mostafa …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 549-564
Persistent link: https://www.econbiz.de/10012880242
Saved in:
8
Partners we can trust : the role of employee engagement influencing partnerships' relationship quality in the voluntary sector
Marques, Susana Henriques
;
Bilro, Ricardo Godinho
; …
- In:
Management research : the journal of the Iberoamerican …
20
(
2022
)
2
,
pp. 148-168
Persistent link: https://www.econbiz.de/10013367099
Saved in:
9
Customers' service-related engagement, experience, and behavioral intent : moderating role of age
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502658
Saved in:
10
Demystifying the effects of perceived risk and fear on customer engagement, co-creation and revisit intention during COVID-19 : a protection motivation theory approach
Rather, Raouf Ahmad
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012588603
Saved in:
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